This is a design exercise that pays homage to Mercedes-Benz’s racing history. The streamlined body is supposed to evoke airplanes, speed and movement. Designer Peter Vardai’s goal was to create a plan that reinforces the emotions toward Mercedes and refers the the brand’s tradition and future. His concept consisted of the feeling for speed and freedom. He wanted to represent the speed and motion in on subject by basing this project on an airplane’s dinamic and streamlined shape [while having a Tron like future feel to it]. The black and silver are strongly connected to the branding, while the sporty shape refers to the Mercede’s success in auto racing.
