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21 Super Racey American Apparel Ads

American Apparel is the source of many dope pieces of attire now a days. And the people in their marketing department don’t necessarily need to go as far as they do sometimes in ads just to sell clothes. I’ve seen tons of American Apparel ads all over the U.S. and in different countries, but when I saw this collection of racey ads, I knew I had to put them up. The display a certain class while being dirty as hell. So to the guys in the marketing department, the photographers, stylists, and casting directors who made these advertisements a reality, we know you didn’t need to do this… but we’re glad you did.

And for that… we thank you.

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  1. Cool page design Thanks for blogging about this. You saved me lots of time. I will check back for updates.

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    • PinkWithIndignation
    • February 26th, 2012

    You mean sexist, OBJECTIFYING ads? I don’t see any from the female gaze.

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    • Gizomo
    • February 26th, 2012

    Aren’t these marketing female-oriented products? Why are they marketed to men? Are those pictures supposed to emphasize the appeal to the clothes for women? This ad campaign makes no sense, none at all. It’s just a bad marketing ploy.

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    • The idea is that men will look at you the same way they look at these models (and that being watched like a dog watches a steak is somehow desirable).

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    • They’re not marketing to men. They’re marketing to women, and it works.

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        • ali
        • May 13th, 2012

        oh, Bill, my apologies – it took me a few seconds to stop my auto-gender stereotyping where-by i assume you are a man on the basis of your boyish name. how silly of me.

        so, despite your name (sister Bill), you speak for us all in judging that these soft porn images bordering on pedophilia are marketing to women positively, not titilating men while undermining the self esteem of girls, creating distorted notions of what women should look and behave like? thanks for clearing that up – my tertiary education, academic training in gender studies and (too) many years of being on the ‘beaten’ end of the male dominance club (metaphorical) were clearly leading me astray ….

        more seriously – call it what it is, and be honest about what YOU get out of it. its titlating soft porn at the expense of the other sex for corporate gain. attempts at subterfuge suggest you have a little too much going on in your mental fantasy land.

        cheers 🙂

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    • lexiedi
    • February 27th, 2012

    No. We’re sad that these were created. We’re outraged that these were created. Sexist. Gross. Not cool.

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    • Atrebla
    • February 29th, 2012

    These aren’t advertisements, they are soft-core porn. It is disgusting to me that this is the way that women are supposed to see other women, or men are supposed to see women. They are objects, not thinking beings – placed there for men to gaze at and judge. This is sick.

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    • sillygator
    • March 1st, 2012

    The redhead in the yellow bikini is porn star Faye Reagan (Faye Valentine).

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    • Niko
    • June 12th, 2012

    They are probably all porn stars. Advertising is gross.

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    • Lady J
    • July 20th, 2012

    Thank you for making a blog about these objectifying, degrading, pro-pedophilia, disturbing, and sexist images. When I see these pictures which are used as advertisements from a large company, they make me feel proud to be a woman. All of the struggles we have gone through over the years, the oppression, sexism, rapes, domestic violence, sexual harassment at work, molestations, mental abuse, and being demolished and seen as objects of sexual pleasure for men, and now these beautiful and empowering ads. Wow. I just love men more and more each day. They make us women feel soo good about ourselves by going out of their way to make misogynistic films, music, and ads, by cutting off our clits in Africa, by harassing us on the streets, working at slaughterhouses, being racist, by creating extremely violent pornography, etc. Life is short so why not make life a living hell for women and girls? After all-we live in a patriarchy, so women are treated like men’s equals, right? Thanks again for making this woman feel like a whole, worthwhile person by creating this divine website, and showing the world these images. I hope you sleep well tonight and thanks for your positive contribution to society.

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      • MrWTF
      • September 7th, 2012

      “Pro-pedophilia”? I didn’t see any small children in any of those images. Nor is pornography of children legal in this country. Every person I’ve ever known that was convicted of sex crimes aganst children are doing life in prison. I’m fairly certain our society as a whole frowns upon child porn.

      In fact all the crap you type about I doubt you’ve experienced yourself. So hows about you worry about the strife in your own life and not project the problems that certain groups of people thru time and in different lands upon all the men of the world. You wanted to be treated as equals maybe you should start addressing us as individuals rather then condem all of us as a whole. Also might I remind many of your “sisters” are just as fast to buy up all the crap in the media that you dislike and call sexist. Stop feeding the problem if you want it to die.

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    • Crystal
    • August 7th, 2012

    yes, they are marketed to women, but it’s not working so well anymore…their stock is plummeting …it’s been on a continual downfall…thank god

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  2. And people wonder why we still live in a rape culture.
    This is so saturated with the heterosexual-male-gaze, it’s disgusting and makes me ashamed to be a man.

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      • MrWTF
      • September 7th, 2012

      What makes ME ashamed to be a man is men like you. Rape culture? Seriously? We don’t live in a “Rape culture” Our culture does not promote RAPE. you dumbshit. Saying things like that likens our gender to animals that cannot control our selves in the presence of women. How about we just take on a culture of personal accountablity. Rather then push the problems of society on media lets place them back on where they come from. Individuals.

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        • A Straight Male
        • October 29th, 2012

        Shut the fuck up. The only reason females would want to wear these pieces of clothing is because our misogynistic society. We created the need to be needed.

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        • kalish
        • March 16th, 2014

        I agree with you, there is nothing about rape in it, nor there is about paedophilia, come on guys, if everyone talks about those ads, it’s because they tease everybody. You are all liars. Those ads are fantastic and a lot of women love them. Women also have a rough sexuality, you don’t know your own women. Anyway, those pictures are really beautiful, you can make the same with men, I won’t be shocked at all. Stop talking for everybody, male or female please.

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  3. The briefs and the button-up shirt look comfortable and reasonable, but the rest is ridiculous. I cannot see any woman looking at these ads, and then going to the store on a mission to buy these clothes. These ads are simply not advertising clothes, but sex appeal.

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