‘From Marcy to Barclays’ (First Ever Rocawear Commercial)

The first ever Rocawear commercial is a retrospective of Shawn “Jay-Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history. On that journey, the first business beyond music was the birth of Rocawear. Carter’s Rocawear brand represents his prowess as a business man who continues to challenge himself to be more than merely a musician. In the spot, Jay explains “ My goal was to have one gold album and that was it. And then it became, I want to show that an artist can ascend to the executive ranks.” Ultimately it has been Jay-Z’s ability to inspire his customers that has afforded Rocawear over 10 years as the number one brand in its’ space. Carter continues, “Rocawear just keeps reinventing itself and redefining itself every single day.”  And you thought Rocawear was dead?

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: