Myspace Run $20 Million Campaign for Relaunch

myspace-01-22

Now that Myspace is back and open to the public once again, they’re keen to make sure everyone knows about it by running a $20 million ad campaign that will span broadcast, radio and digital platforms. The campaign is the beginning of an effort for the once-dominant social network to climb back to the top, but co-owner Chris Vanderhook knows it’s not going to be easy, recognising that “no fancy marketing campaign” will change Myspace’s image overnight. The television spot will feature a party scene with Pharrell, Sky Ferreira, RiFF RaFF, and more… Do you think Myspace are going to make a comeback?

  1. June 18th, 2013

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