Posts Tagged ‘ Campaign ’
This campaign caught a lot of attention when the men thought at first that the girls were just dancing together for their entertainment, but sometimes things are not what they seem. Men, women and children are trafficked – tricked, forced and exploited in the sex industry. Awareness campaign created by Duval Guillaume Modem and produced by monodot in support of STOP THE TRAFFIK.
This season’s Prada video shows off the Steven Meisel-shot stars of the Spring-Summer 2014 campaign as slickly dressed fashion spectators. The stylish cast of up-and-coming models act out a series of imaginary events, from sports to movies, to concerts. It starts with a game of imaginary tennis, complete with candy pink balls and homemade sound effects, before moving to a movie theater with 3D glasses and colored popcorn.
Gatorade has partnered with artists from around the world to create a dynamic print campaign featuring star athletes representing different sports such as NFL, Baseball, Tennis and Athleticism. The campaign features illustrations of the athletes that demonstrate the benefits of Gatorade products and drives at the idea that athletic performance is driven from the inside. Commissioned by TBWA\Chiat\Day he was direct to illustrate a combo of 3 ads for the campaign including the artworks for Cam Newton, Derek Jeter and Usain Bolt, the visual direction was well accepted by PepsiCo and they invited me also for a fourth ad for JJ Watt and participate on a feature for MTV interviewing the star.
When it comes to catching people’s attention, advertising agency M&C Saatchi certainly don’t mess around. Their latest stunt took place in the city of Milan, where they constructed a large installation that looks like a massive submarine has surfaced right in the middle of the city’s Piazza Mercanti. The stunt was for client Europ Assistance IT (an insurance group based in Italy) as part of their “Protect Your Life” campaign and included an early morning performance where stunned sailors emerged from the submarine and the car driver ran around in a fit of rage and confusion. To make sure the point of the whole thing wasn’t missed by passers by, a man in scuba diving gear was on hand to speak to people about the importance of safeguarding their possessions.
The main goal of the advertising campaign is to be catchy. If people remember the print ads they will remeber the company for sure. One of the best way to be catchy is to bring lots of fun. And today’s print ad by Hope, a push-up brand, brings fun. Their slogan for this advertising campaign is “Right and Left together”. And the creators of this campaign advertising agency Giovanni+Draftfcb from Brazil in funny way shows world leaders like Bush, Castro, Chavez etc.
Now that Myspace is back and open to the public once again, they’re keen to make sure everyone knows about it by running a $20 million ad campaign that will span broadcast, radio and digital platforms. The campaign is the beginning of an effort for the once-dominant social network to climb back to the top, but co-owner Chris Vanderhook knows it’s not going to be easy, recognising that “no fancy marketing campaign” will change Myspace’s image overnight. The television spot will feature a party scene with Pharrell, Sky Ferreira, RiFF RaFF, and more… Do you think Myspace are going to make a comeback?
Famous fashion photographer Terry Richardson has shot a new advertising campaign for the Italian luxury brand founded by Valentino Garavani. Often controversial photographer Terry Richardson has flexed his fashion muscles with some new (semi) self-portraits for Valentino.
A global campaign that represents both the future of running performance as well as the future of manufacturing lightweight, precision-fit footwear.
Lingerie brand Agent Provocateur has teamed up with photographer Olivier Zahm and American model Crystal Renn for a new pop-art inspired advertising campaign. Zahm is perhaps best known for founding avant-garde style magazine Purple, but he is also famous in fashion circles for his sexy, slick photography. Crystal Renn lounges over a Mercedes 450SL and plays with a toy car in the shots, which were produced in London, and focus on the brand’s “retro glamour sensibility” according to creative director Sarah Shotton.
Fedrigoni are a well established, Italian paper company who have refined the art and science of making fine quality special papers. The challenge was to create a campaign which will ensure the entire UK design industry hears about the paper selection tool, consisting of 262 various paper samples which enables designers to choose the best shade and most suitable surface for their very next project. The final design was focused on quality Italian products and pride in appearance. Italian fashion houses supply the highest quality goods in the market, working with the finest materials, his aim was to capture this very same message for the Fedrigoni paper range.
The designer chose to create dinner jackets because not only do they portray a strong image of quality, but just as importantly, classic, traditional design.He developed four templates, one for each element of the outfit, shirt, waistcoat, jacket and bow tie. Once each element is made they simply slot together, allowing you to make your own, and experiment with the different paper qualities and colour combination until you are happy with the outcome. Fedrigoni claim that their papers are ultra functional yet wonderfully expressive, this inspired him to produce a wide range of styles, from simple, subtle colours and patterns to much more elaborate combinations. The book would be sent to Fedrigoni’s existing customers, of which a large majority are top fashion labels, promoting the new color tool.
“Althouth he’s played sold-out arenas around the world, EDM sensation Avicii makes music history September 27th when he becomes the first DJ to headline a show at Radio City Music Hall in New York. Even envisioning performing at the iconic venue is a shock, the DJ tells Rolling Stone. “It’s unbelievable that I’m going to play there,” says Avicii, born Tim Bergling. “It’s really more of a prestigious thing for me. It’ll be cool that no other DJ has been there before which makes it even more, you know, like a fun thing to do and something that a lot of people I don’t think would have expected.”
Avicii’s Radio City gig was announced yesterday as part of a multi-city North American fall tour that finds the Swedish superstar crisscrossing the continent, touching down at a variety of venues on college campuses, in Las Vegas and at the Austin City Limits Music Festival. The historic Radio City show follows less than a year after his countrymen in Swedish House Mafia became the first EDM act to sell out nearby Madison Square Garden. “It’s been coming for awhile,” Avicii says of the genre’s global takeover, “but this year it’s just skyrocketed. The EDM world is really on top of its game right now.”
The 22-year-old, who recently headlined Lollapalooza perched atop a massive skull-like apparatus, decks at arm’s reach, says a comparatively intimate performance at a venue like Radio City offers fans a chance to better experience his sensory-shaking stage production. “We have done smaller theaters before and it looks amazing,” he says. “Especially then, if it’s not one of those really huge arenas, you can really see the production in its fully glory.” Although Avicii’s nonstop touring affords him little chance to get his hands dirty with such production-related decisions, he says he has complete confidence in the choices his manager and artistic director make. “They do such an amazing job and are so competent,” he says.
Coming off the release of a collaboration with Lenny Kravitz on “Superlove” and his most recent single, “Silhouette,” Avicii says he plans to return to the studio “in a couple of weeks” and has “about 10 or 12″ tracks he’s readying for release. With some vocal touch-ups yet to do, the DJ says he’s aiming to release a slew of tracks later this year or early in 2013. “There’s no lack of music,” he says. “I have a lot of solo releases lined up. There’s going to be a lot of songs.”
But DJ’ing is only part of Avicii’s recent global domination: he’s also the new face of Ralph Lauren Denim & Supply. Is he prepping for a second career as a fashion icon? “I don’t know about that,” he says, laughing. “It just felt right from the first moment they said they wanted to do something together. We were like ‘Yah, let’s go’”
Luxury brand Louis Vuitton recently partnered with Paris-based photographer Vincent Bousserez to create this whimsical set of photos. Bousserez thought up an innovative way to emphasize the luxury brand’s product features like zippers, clasps, buckles and detailed stitching. With “Larger than Life,” the photographer created a series where miniature people are seen polishing sunglasses, climbing up onto bag zippers, or playing golf under the LV logo. As Louis Vuitton states, it’s “a fantasy daily life where golf players enjoy a night session on a monogram course or a couple who walk down a quite unexpected aisle.”
Audi, a brand exuding an attitude of self confidence and progressive thinking, and associated with the latest technology and innovative design, is a perfect brand to pioneer this entirely original ACCESS/TCH concept, a new breed of “billboard.” It’s a display of four life-size Audi cars, suspended inside the silver rings of a massive Audi symbol attached to an iconic bridge structure or in front of landmark spaces — the Sydney Harbour Bridge, Brooklyn Bridge, Tower Bridge, Venice.
The rings rotate around, light-up at night, and move up and down the bridge. Against the backdrop of spectacular urban architecture, the Audi installation reflects Audi’s continuous challenging of the status quo, its capacity to innovate, and its ability to avoid the bland and the ordinary. But what will create valuable media attention and social media buzz is not just the actual final display, but the entire anticipation, the process of creation, the engineering feat of the installation and the spectacular launch event.
The manufacturing and transportation of the gigantic rings, the installation of the rings, the hoisting of the vehicles, the first test of the lights, the rehearsals of the launch… By the time the installation is complete, and the unveiling event is about to start, the news about it will have reached those in the know.
PR — locally and globally — plus participation and rallies by dealers, and other in-town and on-site activities and happenings leading up to the unveiling, will add to the echo effect of this one-of-a-kind promotion. The anticipation, excitement and buzz will culminate in an epic night-time launch event that we envision including a live symphony orchestra playing on a barge right under the suspended rings or on the bridge itself, a fireworks presentation or a LED light show above the bridge, and the ultimate unveiling of the rings.
Boxing legend Muhammad Ali will be featured in the new Louis Vuitton print ad launching on June 14th in 60 countries. The ad was shot by Annie Leibovitz in Muhammad’s Phoenix home and features Ali and his little grandson wearing boxing gloves and sticking his chest out. Mr. Ali now joins other icons who have posed for Louis Vuitton like Mikhail Gorbachev, soccer great Pelé, musician Keith Richards, Sean Connery, Bono, Francis Ford Coppola with his daughter Sofia, and former astronaut Buzz Aldrin. Last year, Leibowitz shot Angelina Jolie on a wooden boat in Cambodia’s Siem Reap Province for the campaign.
Shot by fashion photographer Sølve Sundsbø, the Flora by Gucci ‘The Garden’ Spring 2012 campaign stars Australian model Abbey Lee Kershaw. The Garden Collection features five colorful fragrances named Gorgeous Gardenia, Gracious Tuberose, Glamorous Magnolia, Generous Violet and Glorious Mandarin. Abbey Lee wears lightweight chiffon gowns in various hues corresponding to the five colorful fragrances in the collection. Packaged in Gucci’s classic hexagonal bottles, the fragrances are available as 50 and 100 ml Eau de Toilette, except Generous Violet and Glorious Mandarin that will be available exclusively at Gucci stores as 100 ml Eau de Toilette.
Rihanna has renewed her Armani contract for another season and the singer’s latest advert for the brand has just been released. And the singer could not look any sexier… The advert begins with Rihanna tossing and turning in a pair of bra and knickers while lying on a bed. Then she puts on a skintight jeans and jacket and goes out to catch her flight.
Rihanna has been the face of Emporio Armani Jeans and Underwear since last July. Not only has she starred in commercials, but she also appeared in print ads and on billboards. She has even done a spot of designing for the brand, releasing just two t-shirts, two pairs of jeans and a leather biker jacket last year.
Alexander McQueen has just released several photos from its Spring/Summer 2012 Ad Campaign featuring Zuzanna Bijoch photographed by David Sims. The designs are incredibly unique, and personally quite striking. Check the method below.
Kate Moss has been revealed as the face of Mango’s Spring 2012 campaign, appearing in print and television campaigns captured by Terry Richardson. While the Barcelona-based retailer had opted for actresses including Scarlett Johansson and Penélope Cruz to front collections in recent years, Moss’s appointment marks a move further into the realm of high fashion for the brand. Kate Moss attended a photocall January 24 at Mango’s London flagship store in Oxford Street ahead of the collection launch.
A television commercial starring Moss called ‘Spy Game’ will also go live across 40 countries including the UK, France and Germany early March. The fashionista’s previous high street collaborations include modeling and designing her own fashion lines for British retailer Topshop. “Kate Moss was chosen as the image of Mango because she is a world-famous fashion icon, making her one of the most sought-after models in the fashion world.”
Andrej Krahne was tasked with communicating the joy of using Durex condoms, and came up with quite an interesting set of photos. A textual x-ray of sexual feelings makes for a very “penetrating” look into what both men and woman (MIGHT) think during certain sexual acts. All in all, its quite an interesting idea, and the photo series definitely catches the eye (although I don’t know any guy that really enjoys head with a condom on). Check the method.
Inspirational quotes have been a more relevant topic than ever. Anything that people can use to motivate themselves through these hard times is an attraction, and the folks over at Nike know it. Their new #MakeItCount ad campaign showcases some of the hardest working athletes and the way they feel about their craft. Check the method.
While the majority of technology execs are packing their cases for Vegas, for some it’s all about Anaheim. Akai is clearly ramping up its NAMM campaign, outing the latest in its legendary MPC series: the Renaissance. While the new boy is no dumb controller — it packs a full audio interface, USB hub and lots of I/O — for the first time the MPC gets dedicated external software. Sound familiar? Well yes, it’s no doubt a direct response to the popular Maschine hardware / software combo from Native Instruments, but Akai isn’t just playing catch-up here. The new hardware includes a “vintage” mode that recreates some of that legendary MPC3000/60 crunch, and the standalone software comes with a massive sound library, instant VST mapping (so you can work with all your third-party synths) as well as the option to run in VST / AU / RTAS mode itself. If you’re worried about the possible implications of a “tethered” MPC, take a peek at the promo video over the jump, which should soon allay your fears.
Bianca Balti and Monica Bellucci play the matriarchs of a traditional Italian family for the spring 2012 campaign from Dolce & Gabbana.
The latest Enjoy Heineken Responsibly initiative “Sunrise belongs to moderate drinkers”. Stay within your limits to experience everything the night has to offer, right up to its awesome ending #mysunrise
HEINEKEN recently launched the latest phase in its global approach to encourage the responsible consumption of its brands. The communication platform titled, ‘Sunrise belongs to moderate drinkers’, continues to use Heineken®, the world’s most international premium beer brand, to deliver and reinforce this important message.
This platform is an integral part of the award winning ‘Open Your World’ global campaign, which celebrates and encourages aspirational behaviours among adult consumers. HEINEKEN has chosen to launch the campaign in the festive season to maximise the relevance, attention and impact of the message. The campaign will first be seen by millions of adult consumers across the globe via Heineken®’s YouTube channel, Facebook fan page and Heineken.com.
First look of Versace’s Spring Summer 2012 ad campaign starring Gisele Bundchen and Ryan Barrett climbing into an abandoned pool. Photographers Mert Alas and Marcus Piggott shot the images in the Californian desert surrounded by dry grass and cacti, under a striking blue light.
ALRIGHT, lets get down to me shooting myself in the foot. For anyone who knows me personally, and my battle with cigarettes, I’m sure I’ll come under a bit of fire for posting this. (But who cares). Regardless of the criticism, I think all the ads in the anti-smoking collection are very well thought out, and extremely attention grabbing. Some of the images in the collection caused a bit of controversy due to the images, but to be 100% honest, graphic and shocking is what someone needs when starting down the road to quitting.
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