Posts Tagged ‘ marketing ’

The DJ’s From Mars Are Back At It Again.


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Classically known as ones who call out the cheesy commercialism aspects of commercial EDM in a clever way, the DJs From Mars have returned to expand upon their previous skewering of popular sounds in the mainstream in their video “Phat Ass Drop pt 2.” Released this Thursday, two years after the first installment of the video which “instructed” young producers how to make a typical Top 10 Beatport track, Part 2 covers several types of “trends” that have recently taken the scene by storm.

The video begins by instructing aspiring producers to head to Beatport.com and look up the most popular new sound, which they point out as deep house. After quickly throwing in some generic deep house samples into the foundation of the track, the DJs cite articles from blogs (Dancing Astronaut makes an appearance) saying that deep house is dead, so they turn the track into future house to keep up with what’s cool. Not too long after skewering future house, they then target unoriginal tropical house samples and call it “boring.”

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However, the DJs From Mars still haven’t forgotten about big room house as the most copied type of EDM. First, a quick homage is done to Melbourne bounce as the subgenre with light big room overtones that led to popular, yet simple tracks like “Selfie.” But upon instructing producers to view tracklists of the worlds “biggest” DJs like Calvin Harris, David Guetta, Tiesto, and “Chuck Norris,” DJs From Mars eventually conclude that the most surefire way to create a hit is by making a big room track.

 

And incase you missed it, check out the original.

How To See Emotional Triggers In Marketing.


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Myspace Run $20 Million Campaign for Relaunch


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Now that Myspace is back and open to the public once again, they’re keen to make sure everyone knows about it by running a $20 million ad campaign that will span broadcast, radio and digital platforms. The campaign is the beginning of an effort for the once-dominant social network to climb back to the top, but co-owner Chris Vanderhook knows it’s not going to be easy, recognising that “no fancy marketing campaign” will change Myspace’s image overnight. The television spot will feature a party scene with Pharrell, Sky Ferreira, RiFF RaFF, and more… Do you think Myspace are going to make a comeback?

Lomography – La Sardina Metal Western Edition


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“Belle Starr” and “Coyote” were the names chosen for this oxidized metal Western edition of La Sardina. These 35mm cameras are equipped with a wide-angle lens, multiple exposure capabilities and a rewind dial. The vintage design of the camera reminds us to the fish tin cans. La Sardina metallic edition is packed in on a wooden box simulating the Fish Market wooden crates. It stores the contents in two different layers. The first layer includes the camera with flash (plus colors filters); the second layer stores the book, poster & manual and add-on product, depending on the edition. For this edition, we included a set of postcards inspired on the Western theme and a linen photo accordion booklet. All the items were packed in on a laser burn wooden box, same as La Sardina Caviar Edition.” Montserrat Llaurado worked on the creative direction, concept development and product design management of the edition; including packaging, product add-ons, book design and worldwide marketing collateral material for the launch campaigns throughout the online, retail and wholesale channels.

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