Check out this Nike store display by the Finland-born, Amsterdam-based illustrator Kustaa Saksi before, but this time, it is his fantastical paper display at the Stockholm Furniture and Light Fair. The intricate and delicate display from 1120 stacks of A4-size paper (total of 700,000 sheets of paper) suspended from 44,000 points in the ceiling. Ceiling frescoes, church domes, altars – these were all part of the inspiration for Saksi and Wingårdh who concluded that paper is still them most commonly used means of communication and therefore the perfect material for the display.
