007… (NOT for real) but this cleverly comical commercial takes a swipe at the James Bond franchise while advertising Mr. James’ new tequila venture, Lobos. In this new advert, he seems like he knows his way around tequila and more. With a high stakes poker match underway against Victoria Justice, LeBron can either win the hand or win the mission. With the new Summer cocktail in hand, the Lobos Elote Shot, he’s all in on the mission… Although he really missed an opportunity to call himself “James Bron”… But we write the articles, not the commercials. Take a look below.