Meta Ray-Bans? Facebook sunglasses. Web-ready facial accessories… We’re just mixing up random words that you wouldn’t normally think of together, but of course, all three of these are the very same, very real product. Ray-Ban Wayfarer smart glasses and AMV BBDO created quite the digital lineup for a global campaign advertising the new Ray-Ban and Meta smart glasses. They created a fully CGI campaign to showcase the iconic Ray-Ban Wayfarer and it’s built Meta AI technology.
CGI / animation: MNFST Studio
Client: Ray-Ban / Meta
Agency: AMV BBDO
