Advertisements

Armani Creates Swiss-made Watches

Armani-Swiss-Made-watch-600x800

Iconic Italian fashion designer Giorgio Armani has created his first ever line of Swiss-made watches, which were unveiled Sunday in Milan during the city’s men’s fashion week. Presented at the Teatro Armani in Milan (a former Nestlé factory converted into a performance space by the fashion brand), the watches are Armani’s first ever Swiss-made timepieces. The designer treated a select group of attendees to a preview of the full collection. A few key stages in the manufacturing process were undertaken with a group of craftsmen showing off the handiwork that goes into the timepieces, which are designed to mix innovation and tradition.

workstations-Armani-watch-600x400 Armani-Swiss-Made-watch-sketch-600x423

Advertisements
  1. This is very cool and a natural step that most high end fashion designers should take.

    Most fashion designers license out the rights to watches to second tier manufacturing, with the exception maybe of Chanel and Gucci. In a way this practice kind of degrades the brands.

    just like in the late 70s and early 80s when most fashion houses cancelled unworthy license deals, this step towards timepieces are very welcome.

    Congrats to Mr Armani and I hope others file suit.

    Like

  1. January 16th, 2014

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Advertisements
%d bloggers like this: