Armani Creates Swiss-made Watches
Iconic Italian fashion designer Giorgio Armani has created his first ever line of Swiss-made watches, which were unveiled Sunday in Milan during the city’s men’s fashion week. Presented at the Teatro Armani in Milan (a former Nestlé factory converted into a performance space by the fashion brand), the watches are Armani’s first ever Swiss-made timepieces. The designer treated a select group of attendees to a preview of the full collection. A few key stages in the manufacturing process were undertaken with a group of craftsmen showing off the handiwork that goes into the timepieces, which are designed to mix innovation and tradition.