LRG clothing, based out of California, is a creative lifestyle company. Aiming to bridge the gap between skate and hip-hop cultures, they position themselves as a support group for underground, independent culture. There slogan “underground inventive, over ground effective” represents the roots of the company. “The Spot” is designed as a lifestyle support vehicle (LSV), aiming to further bridge the gap between the two cultures, as well as connect people in both physical and digital realm. Graffiti Inspired exterior. Both the hip hop and skateboard cultures share a common love for graffiti art. From tagging walls and customizing boards, to the digital world where anybody can be an artist. The exterior styling is separate from the inner structure. It can be replaced later for newer styling options, and the outdated framing would be donated to skate parks and playgrounds for young people to enjoy. Intertwining frames also symbolize bridging the gap between the two cultures, offering something that appeals to all.
