For a few different reasons, I’ve been on my fashion game a bit harder than previous years, and one new ad campaign in particular really caught my eye. Here’s the Armani Exchange S/S 2011 ad campaign with Simon Nessman, Alejandra Alonso, Marlon Teixeira, Francisco Lachowski and Clara Alonso. The “Style Festival” campaign was photographed for 3 days at Empire Polo Fields, in Indio, California by Matthew Scrivens and styled by Kate Lanphear.