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Posts Tagged ‘ Ad ’

music Icons Reborn Using CDs


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TBWA Italy, a Milanese ad agency, used 6,500 CDs to create pictures of Bob Marley, Elvis Presley, Jim Morrison, Jimi Hendrix, Michael Jackson, James Brown, and Freddie Mercury. It took artists Mirco Pagano, and Moreno De Turco, 200 hours and, in each case, they even used the musicians’ own CDs.

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The World’s Greatest Beer Ad.


Unless your granddad used to brew his own beer and take you through the process at a young, slightly bored age, chances are you have little to no idea about how it’s all made.  From now on, we’re taking the below advert as gospel.  The process has been broken down in this new commercial from the Hahn Brewery, who make beer over in Australia. It involves a number of stages with just one thing in common: total awesomeness.  We don’t want to ruin it so take a look below. You can then join us in manically Googling how we can import Hahn Super Dry as soon as humanly possible.

Avicii To Headline Radio City Music Hall.


“Althouth he’s played sold-out arenas around the world, EDM sensation Avicii makes music history September 27th when he becomes the first DJ to headline a show at Radio City Music Hall in New York. Even envisioning performing at the iconic venue is a shock, the DJ tells Rolling Stone. “It’s unbelievable that I’m going to play there,” says Avicii, born Tim Bergling. “It’s really more of a prestigious thing for me. It’ll be cool that no other DJ has been there before which makes it even more, you know, like a fun thing to do and something that a lot of people I don’t think would have expected.”

Avicii’s Radio City gig was announced yesterday as part of a multi-city North American fall tour that finds the Swedish superstar crisscrossing the continent, touching down at a variety of venues on college campuses, in Las Vegas and at the Austin City Limits Music Festival. The historic Radio City show follows less than a year after his countrymen in Swedish House Mafia became the first EDM act to sell out nearby Madison Square Garden. “It’s been coming for awhile,” Avicii says of the genre’s global takeover, “but this year it’s just skyrocketed. The EDM world is really on top of its game right now.”

The 22-year-old, who recently headlined Lollapalooza perched atop a massive skull-like apparatus, decks at arm’s reach, says a comparatively intimate performance at a venue like Radio City offers fans a chance to better experience his sensory-shaking stage production. “We have done smaller theaters before and it looks amazing,” he says. “Especially then, if it’s not one of those really huge arenas, you can really see the production in its fully glory.” Although Avicii’s nonstop touring affords him little chance to get his hands dirty with such production-related decisions, he says he has complete confidence in the choices his manager and artistic director make. “They do such an amazing job and are so competent,” he says.

Coming off the release of a collaboration with Lenny Kravitz on “Superlove” and his most recent single, “Silhouette,” Avicii says he plans to return to the studio “in a couple of weeks” and has “about 10 or 12″ tracks he’s readying for release. With some vocal touch-ups yet to do, the DJ says he’s aiming to release a slew of tracks later this year or early in 2013. “There’s no lack of music,” he says. “I have a lot of solo releases lined up. There’s going to be a lot of songs.”

But DJ’ing is only part of Avicii’s recent global domination: he’s also the new face of Ralph Lauren Denim & Supply. Is he prepping for a second career as a fashion icon? “I don’t know about that,” he says, laughing. “It just felt right from the first moment they said they wanted to do something together. We were like ‘Yah, let’s go’”

“Larger Than Life” Series for Louis Vuitton.


Luxury brand Louis Vuitton recently partnered with Paris-based photographer Vincent Bousserez to create this whimsical set of photos. Bousserez thought up an innovative way to emphasize the luxury brand’s product features like zippers, clasps, buckles and detailed stitching. With “Larger than Life,” the photographer created a series where miniature people are seen polishing sunglasses, climbing up onto bag zippers, or playing golf under the LV logo. As Louis Vuitton states, it’s “a fantasy daily life where golf players enjoy a night session on a monogram course or a couple who walk down a quite unexpected aisle.”

The Audi Spectacle.


Audi, a brand exuding an attitude of self confidence and progressive thinking, and associated with the latest technology and innovative design, is a perfect brand to pioneer this entirely original ACCESS/TCH concept, a new breed of “billboard.”  It’s a display of four life-size Audi cars, suspended inside the silver rings of a massive Audi symbol attached to an iconic bridge structure or in front of landmark spaces — the Sydney Harbour Bridge, Brooklyn Bridge, Tower Bridge, Venice.

The rings rotate around, light-up at night, and move up and down the bridge. Against the backdrop of spectacular urban architecture, the Audi installation reflects Audi’s continuous challenging of the status quo, its capacity to innovate, and its ability to avoid the bland and the ordinary.  But what will create valuable media attention and social media buzz is not just the actual final display, but the entire anticipation, the process of creation, the engineering feat of the installation and the spectacular launch event.

The manufacturing and transportation of the gigantic rings, the installation of the rings, the hoisting of the vehicles, the first test of the lights, the rehearsals of the launch…  By the time the installation is complete, and the unveiling event is about to start, the news about it will have reached those in the know.

PR — locally and globally — plus participation and rallies by dealers, and other in-town and on-site activities and happenings leading up to the unveiling, will add to the echo effect of this one-of-a-kind promotion.  The anticipation, excitement and buzz will culminate in an epic night-time launch event that we envision including a live symphony orchestra playing on a barge right under the suspended rings or on the bridge itself, a fireworks presentation or a LED light show above the bridge, and the ultimate unveiling of the rings.

The New Louis Vuitton Ad Featuring Muhammad Ali.


Boxing legend Muhammad Ali will be featured in the new Louis Vuitton print ad launching on June 14th in 60 countries.  The ad was shot by Annie Leibovitz in Muhammad’s Phoenix home and features Ali and his little grandson wearing boxing gloves and sticking his chest out.  Mr. Ali now joins other icons who have posed for Louis Vuitton like Mikhail Gorbachev, soccer great Pelé, musician Keith Richards, Sean Connery, Bono, Francis Ford Coppola with his daughter Sofia, and former astronaut Buzz Aldrin.  Last year, Leibowitz shot Angelina Jolie on a wooden boat in Cambodia’s Siem Reap Province for the campaign.

Gucci Flora.


Shot by fashion photographer Sølve Sundsbø, the Flora by Gucci ‘The Garden’ Spring 2012 campaign stars Australian model Abbey Lee Kershaw.  The Garden Collection features five colorful fragrances named Gorgeous Gardenia, Gracious Tuberose, Glamorous Magnolia, Generous Violet and Glorious Mandarin.  Abbey Lee wears lightweight chiffon gowns in various hues corresponding to the five colorful fragrances in the collection.  Packaged in Gucci’s classic hexagonal bottles, the fragrances are available as 50 and 100 ml Eau de Toilette, except Generous Violet and Glorious Mandarin that will be available exclusively at Gucci stores as 100 ml Eau de Toilette.

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