Posts Tagged ‘ Ad ’

music Icons Reborn Using CDs


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TBWA Italy, a Milanese ad agency, used 6,500 CDs to create pictures of Bob Marley, Elvis Presley, Jim Morrison, Jimi Hendrix, Michael Jackson, James Brown, and Freddie Mercury. It took artists Mirco Pagano, and Moreno De Turco, 200 hours and, in each case, they even used the musicians’ own CDs.

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The World’s Greatest Beer Ad.


Unless your granddad used to brew his own beer and take you through the process at a young, slightly bored age, chances are you have little to no idea about how it’s all made.  From now on, we’re taking the below advert as gospel.  The process has been broken down in this new commercial from the Hahn Brewery, who make beer over in Australia. It involves a number of stages with just one thing in common: total awesomeness.  We don’t want to ruin it so take a look below. You can then join us in manically Googling how we can import Hahn Super Dry as soon as humanly possible.

Avicii To Headline Radio City Music Hall.


“Althouth he’s played sold-out arenas around the world, EDM sensation Avicii makes music history September 27th when he becomes the first DJ to headline a show at Radio City Music Hall in New York. Even envisioning performing at the iconic venue is a shock, the DJ tells Rolling Stone. “It’s unbelievable that I’m going to play there,” says Avicii, born Tim Bergling. “It’s really more of a prestigious thing for me. It’ll be cool that no other DJ has been there before which makes it even more, you know, like a fun thing to do and something that a lot of people I don’t think would have expected.”

Avicii’s Radio City gig was announced yesterday as part of a multi-city North American fall tour that finds the Swedish superstar crisscrossing the continent, touching down at a variety of venues on college campuses, in Las Vegas and at the Austin City Limits Music Festival. The historic Radio City show follows less than a year after his countrymen in Swedish House Mafia became the first EDM act to sell out nearby Madison Square Garden. “It’s been coming for awhile,” Avicii says of the genre’s global takeover, “but this year it’s just skyrocketed. The EDM world is really on top of its game right now.”

The 22-year-old, who recently headlined Lollapalooza perched atop a massive skull-like apparatus, decks at arm’s reach, says a comparatively intimate performance at a venue like Radio City offers fans a chance to better experience his sensory-shaking stage production. “We have done smaller theaters before and it looks amazing,” he says. “Especially then, if it’s not one of those really huge arenas, you can really see the production in its fully glory.” Although Avicii’s nonstop touring affords him little chance to get his hands dirty with such production-related decisions, he says he has complete confidence in the choices his manager and artistic director make. “They do such an amazing job and are so competent,” he says.

Coming off the release of a collaboration with Lenny Kravitz on “Superlove” and his most recent single, “Silhouette,” Avicii says he plans to return to the studio “in a couple of weeks” and has “about 10 or 12″ tracks he’s readying for release. With some vocal touch-ups yet to do, the DJ says he’s aiming to release a slew of tracks later this year or early in 2013. “There’s no lack of music,” he says. “I have a lot of solo releases lined up. There’s going to be a lot of songs.”

But DJ’ing is only part of Avicii’s recent global domination: he’s also the new face of Ralph Lauren Denim & Supply. Is he prepping for a second career as a fashion icon? “I don’t know about that,” he says, laughing. “It just felt right from the first moment they said they wanted to do something together. We were like ‘Yah, let’s go’”

“Larger Than Life” Series for Louis Vuitton.


Luxury brand Louis Vuitton recently partnered with Paris-based photographer Vincent Bousserez to create this whimsical set of photos. Bousserez thought up an innovative way to emphasize the luxury brand’s product features like zippers, clasps, buckles and detailed stitching. With “Larger than Life,” the photographer created a series where miniature people are seen polishing sunglasses, climbing up onto bag zippers, or playing golf under the LV logo. As Louis Vuitton states, it’s “a fantasy daily life where golf players enjoy a night session on a monogram course or a couple who walk down a quite unexpected aisle.”

The Audi Spectacle.


Audi, a brand exuding an attitude of self confidence and progressive thinking, and associated with the latest technology and innovative design, is a perfect brand to pioneer this entirely original ACCESS/TCH concept, a new breed of “billboard.”  It’s a display of four life-size Audi cars, suspended inside the silver rings of a massive Audi symbol attached to an iconic bridge structure or in front of landmark spaces — the Sydney Harbour Bridge, Brooklyn Bridge, Tower Bridge, Venice.

The rings rotate around, light-up at night, and move up and down the bridge. Against the backdrop of spectacular urban architecture, the Audi installation reflects Audi’s continuous challenging of the status quo, its capacity to innovate, and its ability to avoid the bland and the ordinary.  But what will create valuable media attention and social media buzz is not just the actual final display, but the entire anticipation, the process of creation, the engineering feat of the installation and the spectacular launch event.

The manufacturing and transportation of the gigantic rings, the installation of the rings, the hoisting of the vehicles, the first test of the lights, the rehearsals of the launch…  By the time the installation is complete, and the unveiling event is about to start, the news about it will have reached those in the know.

PR — locally and globally — plus participation and rallies by dealers, and other in-town and on-site activities and happenings leading up to the unveiling, will add to the echo effect of this one-of-a-kind promotion.  The anticipation, excitement and buzz will culminate in an epic night-time launch event that we envision including a live symphony orchestra playing on a barge right under the suspended rings or on the bridge itself, a fireworks presentation or a LED light show above the bridge, and the ultimate unveiling of the rings.

The New Louis Vuitton Ad Featuring Muhammad Ali.


Boxing legend Muhammad Ali will be featured in the new Louis Vuitton print ad launching on June 14th in 60 countries.  The ad was shot by Annie Leibovitz in Muhammad’s Phoenix home and features Ali and his little grandson wearing boxing gloves and sticking his chest out.  Mr. Ali now joins other icons who have posed for Louis Vuitton like Mikhail Gorbachev, soccer great Pelé, musician Keith Richards, Sean Connery, Bono, Francis Ford Coppola with his daughter Sofia, and former astronaut Buzz Aldrin.  Last year, Leibowitz shot Angelina Jolie on a wooden boat in Cambodia’s Siem Reap Province for the campaign.

Gucci Flora.


Shot by fashion photographer Sølve Sundsbø, the Flora by Gucci ‘The Garden’ Spring 2012 campaign stars Australian model Abbey Lee Kershaw.  The Garden Collection features five colorful fragrances named Gorgeous Gardenia, Gracious Tuberose, Glamorous Magnolia, Generous Violet and Glorious Mandarin.  Abbey Lee wears lightweight chiffon gowns in various hues corresponding to the five colorful fragrances in the collection.  Packaged in Gucci’s classic hexagonal bottles, the fragrances are available as 50 and 100 ml Eau de Toilette, except Generous Violet and Glorious Mandarin that will be available exclusively at Gucci stores as 100 ml Eau de Toilette.

Emporio Armani Fall Winter 2012-13 Ad Campaign.


Photographed in color by Alasdair McLellan, the Emporio Armani’s Fall 2012 ad campaign is set in a nocturnal, futuristic Tokyo.  An urban setting marked by bright billboards and powerful graphic symbols acting as the backdrop for shots depicting Anna De Riik, Tao Okamoto, Paolo Anchisi and Alfred Kovac.

Rick Ross & Reebok.


Back in my day, companies like Gatorade, Wheaties, Nike, and Reebok used athletes to get the point across that their brand was aimed at the sports players.  I’m a Ricky Rosay fan, don’t get me wrong, but he’s so big, when he turns in a circle, people throw him a welcome back party.  He isn’t exactly the perfect picture of athleticism.  However, although Reebok is taking the a different road with who sports their brand, Rick Ross’s international recognition will do nothing but good things for their name.  Check out the makings of the first collaboration between Rick Ross and Reebok.

Fake LEGO Ads.


These advertisements for LEGO from agency DDB aren’t real, in as far as they certainly weren’t commissioned by the brickmaker, but they’re still pretty awesome.

The Kobe System.


If you haven’t experienced the Kobe System for yourself, you must not know what it feels like to be over the top.  This is because the Kobe System isn’t just about getting to the top, it’s about going over the top.  Success for the Successful is Kobe Bryant’s winning, results-oriented philosophy on how to adapt to succeed.  To commemorate the release of the Kobe System, Nike has released a few viral videos to help get Kobe’s Message across. The Kobe system is basically VII sneaker with 2 separate inserts.  One insert helps with speed while the other helps with performance. It’s up to you to decide which one.  In the videos, Kobe plays a motivational speaker that manages to motivate without making much sense to anyone but himself. The videos feature an all star cast that includes Kanye West, Serena Williams, skateboarder Paul Rodriguez, comedian Aziz Ansari, and even Virgin CEO Richard Branson.

Take a look at some of the Kobe System “motivational speeches” in the videos below.

The Avengers Superbowl Trailer.


The 30-second version of the new trailer for The Avengers that ran today on the Super Bowl gave us just the barest of glimpses at the Hulk. The extended, 60-second version doesn’t show us much more of the angry green giant, but we do get to see the lovable rageaholic from the front, at least.

Even more tantalizing: Blink and you’ll miss a couple shots that appear to feature the mysterious alien army that Loki (Tom Hiddleston) brags about to Tony Stark (Robert Downey Jr.). They’ve been long rumored to be the Skrulls, and the seemingly dark-green armored uniforms of the invading horde would certainly lend fuel to that fire.  But without a doubt, the best line in the trailer comes at the very end.  “I have an army”…. “We have a Hulk.”  Check the method below.

Alexander McQueen Spring 2012 Campaign.


Alexander McQueen has just released several photos from its Spring/Summer 2012 Ad Campaign featuring Zuzanna Bijoch photographed by David Sims.  The designs are incredibly unique, and personally quite striking.  Check the method below.

What Your Body Says When You Have Sex.



Andrej Krahne was tasked with communicating the joy of using Durex condoms, and came up with quite an interesting set of photos.  A textual x-ray of sexual feelings makes for a very “penetrating” look into what both men and woman (MIGHT) think during certain sexual acts.  All in all, its quite an interesting idea, and the photo series definitely catches the eye (although I don’t know any guy that really enjoys head with a condom on).  Check the method.

 

Nike: Make It Count.


Inspirational quotes have been a more relevant topic than ever.  Anything that people can use to motivate themselves through these hard times is an attraction, and the folks over at Nike know it.  Their new #MakeItCount ad campaign showcases some of the hardest working athletes and the way they feel about their craft.  Check the method.

Amber Rose x Smirnoff.


Many people both inside and outside of the Hip Hop community have their opinions about video girls/video models.  But one thing is for sure, when someone who’s initially hired for being a pretty face, turns their opportunity into a career, its something to be commended.  Amber Rose was most noted for dating Kanye West (and subsequently Wiz Khalifa) recently teamed up with Smirnoff Vodka to produce a series of TV spots.  The first ad got people talking, and the second was released on Christmas, but hasn’t yet showed up on the web.  Check the first ad out below.

Sunrise Belongs To The Moderate Drinkers.


The latest Enjoy Heineken Responsibly initiative “Sunrise belongs to moderate drinkers”. Stay within your limits to experience everything the night has to offer, right up to its awesome ending #mysunrise

HEINEKEN recently launched the latest phase in its global approach to encourage the responsible consumption of its brands. The communication platform titled, ‘Sunrise belongs to moderate drinkers’, continues to use Heineken®, the world’s most international premium beer brand, to deliver and reinforce this important message.

This platform is an integral part of the award winning ‘Open Your World’ global campaign, which celebrates and encourages aspirational behaviours among adult consumers. HEINEKEN has chosen to launch the campaign in the festive season to maximise the relevance, attention and impact of the message. The campaign will first be seen by millions of adult consumers across the globe via Heineken®’s YouTube channel, Facebook fan page and Heineken.com.

Had Any Odd Facebook Requests Recently?


What if you were cruising Facebook on any particular day, and you got a friend request from you future son or daughter?  Lets not forget that more effective than the threat of hideous diseases is the threat of responsibility. Olla Condoms in Brazil sent friend requests to single dudes from fictional love children.  A sort of scared straight viral marketing campaign to get guys to wrap it up, this is one of the most brilliant ideas I’ve ever seen.  Check the method below.

Velveeta… Winning.


Ever since I was a young lad, I had quite the taste for Velveeta brand macaroni and cheese.  And to this day I still thoroughly enjoy a good bowl when I’m chilling at home.  But around 4 A.M., yesterday morning, I was hard at work, the TV was on, and all of a sudden, I saw one of the first ads I’ve ever seen on TV for one of my favorite foods.  Now, I’m not sure weather it was the fact that I was extremely tired, or if the commercial was actually THAT funny, but never the less I was cracking off the entire second half of this add… So I figured I’d share.  (SMITE THEM!)

NBA 2K-12: Mark Cuban vs. Drake.


The NBA 2K12 TV spots have been getting funnier and funnier, my new favorite is the 30 second battle between Drizzy Drake and Dallas Mavericks owner Mark Cuban.  Check it out below.

Method Man Rapping For Sour Patch Kids.


When I saw a post appear on my twitter timeline which shared that new Method Man track featuring the Sour Patch kids, I was obviously intrigued. I mean… What?! I hit play and spent the next 3 minutes both smiling like a 4 year old and trying to figure out why Meth was rapping about Sour Patch Kids.

Japanese Fanta Commercials Are The Greatest.


I’m sure many readers remember the “Fantanas”, which were Fanta’s attempt at using sex appeal to sell flavored soda.  There have been a few different changes to the line up of Fantanas, but to me the originals were always the best, especially the red one (who’s actual name is K.D. Aubert… the walking Viagra pill).  But it never occurred to me that in other countries, marketing directors may have gone in other directions to try and sell Fanta… until I saw the old school Japanese ads.  The set of ads for Fanta below were all exclusively created for the market in Japan, and feature a different direction than the ones I was used to growing up.  That being said, I don’t think I’ve laughed as hard ever in life.  Check the method below, and keep in mind that there are TONS more of these ads scattered around the web.

Rihanna x Armani.


Shortly after launching its men’s campaign with tennis player Rafael Nadal, Armani has released long-awaited images for its jeans range starring pop star Rihanna.  The singer is taking over from actress Megan Fox for the campaign, with the second batch of images (for the brand’s underwear line) yet to be brought out.  Rihanna is upping her advertising game at the moment, also having just been named the new face of skincare brand Nivea.

BMW i3 and i8 Concepts.


BMW has given out the first details and images of its i3 and i8 models before the concepts are shown at the Frankfurt Motor Show.  One of the most notable features of the new design is a bodywork largely made of carbon fibre, described by BMW as a “revolution in automotive design.”  The new material, which has never been used for a car body on a volume-production scale before, offers a weight reduction of between 250 and 350 kilograms, which should considerably lengthen the range and speed of the electric vehicles.  The i3′s concept city car design currently offers a range of approximately 150 kilometers using a 125 kW electric motor, said BMW, with four seats and a 200-liter luggage compartment.  Thanks to a weight of 1,250 kilograms, it can manage 0-100km/h in less than eight seconds, and the charging time is also pretty nippy, with an 80 percent charge in around an hour using a high speed charger.  The larger i8 isn’t a fully electric vehicle but a plug-in hybrid, managing a consumption of under 3l/100km with a drive system that outputs 260 kW.  Designed as a luxury sports car, it offers a top speed of 250 km/h and a 0-100km/h time of under five seconds, although at a more temperate speed the i8 will run for up to 35 kilometers on all electric drive before the hybrid system kicks in.  It’s expected that both of the cars will be on show at the Frankfurt International Auto Show, which runs September 15-25 in Germany.

Kenny Powers Runs K-Swiss.


I’ve been a huge fan of shows of HBO since the first time I saw ‘Entourage’.  But there’s no denying that Kenny Powers from the show ‘East Bound and Down’ is boss, (as is evidence from the video below).  Check the method to see his (fictional) take over of K-Swiss.