Fashion changes drastically from place to place, and touring Australia for a few weeks made me want to look into whats hot in the Land Down under. The most striking brand I came across was Geedup, an Australian clothing company, started by two brothers. Their style is extremely reminiscent of the Cali streetwear scene, the selection of pieces is wide enough that I could wear a full outfit from them everyday for two weeks and still not have run through them all. Check the method below.
Established in the summer of 2010, the group of young entrepreneur’s that founded Geedup set up shop in Darlinghurst, and Parramatta, Australia. I hope at some point they get a location in the States, however, you don’t have to fly to Australia to get your hands on their gear. Their online shop has a great selection as well as accessories, which you can view by clicking any of the photos in the post, or right here. I’m making it a priority to grab a few pieces before I head out.