Sony has teamed up with British photographer and filmmaker Ryan Hopkinson to produce a commercial which pushes the technology and understanding of their latest smartphone – the Sony Xperia Z. Working alongside creative technology consultants Hirsch & Mann and fashion designer Christopher Raeburn, Hopkinson’s short film crosses the boundaries of art, fashion and technology by utilising custom software, bespoke apps and a wireless control system. The main “bullet time” rig is the first in the world to be made up entirely of smartphones, with over 100 Xperia Z’s spiralling above and below a catwalk.