What if you were cruising Facebook on any particular day, and you got a friend request from you future son or daughter? Lets not forget that more effective than the threat of hideous diseases is the threat of responsibility. Olla Condoms in Brazil sent friend requests to single dudes from fictional love children. A sort of scared straight viral marketing campaign to get guys to wrap it up, this is one of the most brilliant ideas I’ve ever seen. Check the method below.