The Italian luxury brand takes the concept of customization a bit further than most of the competitors in its bracket by introducing the Made To Order “Lettering” Service exclusively online and in select Prada boutiques. Backpacks, trolleys and tote bags can be customised with letters that come in pop art-tastic colours and prints. Prada isn’t the only label to offer a personalised service. Louis Vuitton launched “Mon Monogram” in 2008 with its popular Speedy handbag and Keepall travel bag. But the Prada brand just (to me) seems a bit steezy-er.
