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Mario’s Getting a Mercedes

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If you’ve ever played a Super Mario game, you’re going to love the new Japanese commercial for the Mercedes-Benz GLA SUV.  In it, an 8-bit Mario smashes blocks, collects coins, and runs over baddies in a pixelated Benz. When he wraps up the level, the NES game turns live-action, and a tough looking Mario in Batman-esque armor emerges from the SUV.  Besides being a fun ad, it marks a notable shift for both Nintendo and Mercedes-Benz.  It’s the first example of Nintendo licensing its intellectual property after its president Satoru Iwata announced the company would move in this direction as it struggles to profit from games on its Wii U console, Bloomberg reports. The GLA will also be the first real-life car available in the upcoming “Mario Kart 8.”

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  1. that’s actually pretty nifty. by my use of the word nifty, you can tell I haven’t played a video game since 1985

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