Nissan has become the first car manufacturer to create a smartwatch designed specifically for drivers of nismo tuned nissan cars. Unveiled at the 2013 frankfurt international motor show, the ‘nismo smartwatch concept’ has the capabilities to connect a driver to the car, providing them with real-time biometric data. The wearable device monitors pulse and brain activity, documenting driver performance and efficiency via a heart rate monitor. An electrocardiogram measures the intervals of the R-R rhythm of the heart and can identify early fatigue, and an electroencephalogram brainwave monitors the drivers’ levels of concentration and emotions, helping athletes get ‘in the zone’. Core body temperatures and hydration levels can also be recorded for more accurate readings. In addition, the smartwatch also accesses vehicle telematics and performance data while on track, analyzing the efficiency of the car’s average speed and fuel consumption readings.