The Art of Tailoring is both a great piece of art and a good advertising. Made as a showcase for the Jawdat Ejjeh shop in Beirut, Lebanon, it took exactly 10 people & 3 month of work to create the whole concept. With 9 hours to set up the 1292 spools of thread & their 63 colors, the young lebanese team created a great way of proposing an appealing display with an actual message.