Posts Tagged ‘ Advertising ’

How To See Emotional Triggers In Marketing.


Adam Pretty – Sport Photography

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Adam Pretty is a sport photographer since 1998 and lives nowadays in Tokyo. His photographies have already been published in several magazines such as Life Magazine, Time Magazine,Harpers Bazaar and Marie Claire. Besides, Adam Pretty already covered five olympic games. Since 2007, Adam Pretty shifts from sport photography to advertising. His work is very accurate and Adam always the good timing to catch the right moment.

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Honest Slogans

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Have you ever wished popular brands would use taglines that were a little more revealing? Honest Slogans is a Tumblr that remixes famous logos with tag lines that reflect what people really think of the brand. A project by graphic designer Clif Dickens, Honest Slogans will make you chuckle every time because, well, we all know these revised taglines tell the truth.

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Million Killer Ideas


Million Killer Ideas is a creative digital agency mostly focused on advertising, mobile applications, new media and online campaigns. MKI mission is to increase engagement on social network by helping brands harness the unique value of each social network.

Gatorade Benefit Project

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Gatorade has partnered with artists from around the world to create a dynamic print campaign featuring star athletes representing different sports such as NFL, Baseball, Tennis and Athleticism. The campaign features illustrations of the athletes that demonstrate the benefits of Gatorade products and drives at the idea that athletic performance is driven from the inside. Commissioned by TBWA\Chiat\Day he was direct to illustrate a combo of 3 ads for the campaign including the artworks for Cam Newton, Derek Jeter and Usain Bolt, the visual direction was well accepted by PepsiCo and they invited me also for a fourth ad for JJ Watt and participate on a feature for MTV interviewing the star.

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Hope Super Push Up: Right and Left Together


The main goal of the advertising campaign is to be catchy. If people remember the print ads they will remeber the company for sure. One of the best way to be catchy is to bring lots of fun. And today’s print ad by Hope, a push-up brand, brings fun. Their slogan for this advertising campaign is “Right and Left together”. And the creators of this campaign advertising agency Giovanni+Draftfcb from Brazil in funny way shows world leaders like Bush, Castro, Chavez etc.

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IBM’s Smarter Cities Billboard Campaign

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Billboards are meant to distract and annoy, to draw attention and to not fit in. In its recent on-street ad campaign, IBM promotes its People for Smart Cities Program with billboards that are even more invasive.

PINCH Martin Tremblay – Human Typography

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Martin Tremblay is a photographer from Montreal, Canada. Also known under the name of Pinch, he shoots fashion, cultural and advertising images. Today we’re featuring a serie where he used human bodies to create a typography. The alphabet with aesthetic and truth seen through the eye of a true artist.

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Terry Richardson Stars in New Valentino Campaign


Famous fashion photographer Terry Richardson has shot a new advertising campaign for the Italian luxury brand founded by Valentino Garavani. Often controversial photographer Terry Richardson has flexed his fashion muscles with some new (semi) self-portraits for Valentino.


Nike Air Reinvented

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The Nike Air Max is proof that when revolution meets evolution, a dynasty is born. Momot collaboration with the Nike Air Max for creating new artwork concept.

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The Art of Tailoring

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The Art of Tailoring is both a great piece of art and a good advertising. Made as a showcase for the Jawdat Ejjeh shop in Beirut, Lebanon, it took exactly 10 people & 3 month of work to create the whole concept. With 9 hours to set up the 1292 spools of thread & their 63 colors, the young lebanese team created a great way of proposing an appealing display with an actual message.

Agent Provocateur Spring 2013 Lingerie Campaign

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Lingerie brand Agent Provocateur has teamed up with photographer Olivier Zahm and American model Crystal Renn for a new pop-art inspired advertising campaign. Zahm is perhaps best known for founding avant-garde style magazine Purple, but he is also famous in fashion circles for his sexy, slick photography. Crystal Renn lounges over a Mercedes 450SL and plays with a toy car in the shots, which were produced in London, and focus on the brand’s “retro glamour sensibility” according to creative director Sarah Shotton.


Creative Advertising

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Sometimes certain companies come up with plain advertisements that just tell you exactly what they are selling or trying to tell you. Then there are companies like these ones that come up with some creative and funny ways to tell you what they are advertising.

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Coca Cola – Let’s go crazy

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After spreading happiness in their latest campaigns, Coca-Cola is back with a new idea: going crazy. If being kind with strangers, let’s all be crazy. From High Fiving strangers, to offering them gifts, or rescuing them from fires, anything can be crazy. From the little gesture to the big life change. A great campaign to discover.

Eduardo Salles

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Eduardo Salles was born in Mexico City, 1987. He is advertiser, designer, illustrator, writer and professor at the Miami Ad School. And a professional procrastinator, he says. Ex Creative Director of Nike, Kit Kat and Red Cross Mexico. He has won awards as diverse as Cannes Lions (advertising), Walter Reuters prize (journalism) and Juan Rulfo Short Story Award (literature).

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Photographer Karen Collins

Karen Collins – fashion, advertising and portrait photographer. Collaborates with Vogue, Numero, Flair, New York Times. Shoots advertisements for Gucci, Prada, Nina Ricci и Evian.

Fascinating Manipulations by Christophe Huet

Take a look at fascinating images created by genius Photoshop retouch master from France, Christophe Huet. He is the one who creates the famous advertising for Playstation, Nike, Motorola, Surfrider Foundation, etc. His work is a perfect fusion between old-school photography and digital created composites. Somehow, he melts the thin barrier between reality and his own tortured imagination resulting in viscerally surreal images.

Oprah Charges $1 Mil. For Her Ad Space.

The Oprah Winfrey Show is seeking $1 million for 30-second commercials during the program’s May 25 finale, according to Horizon Media Inc.  The $1 million mark is reportedly more than last year’s ABC “Lost” finale, which commanded $900,000, and Fox’s $650,000 price tag for its “24″ finale.  The $1 million asking price is rare for a series finale, but it’s not the highest in history according to Horizon Media.  A 30-second commercial set advertisers back about $2 million for the 2004 Friends finale, while Seinfeld’s finale in 1998 earned $1.42 million per commercial.  Oprah Winfrey is departing her afternoon talk show, which is distributed by CBS, to focus on a cable channel she started with Discovery Communications Inc. but still bringing in all the paper she can.

Mugler Mens Fall 2011 Campaign.

Have a look below at the forthcoming MUGLER Mens Fall 2011 Image Campaign shot by Mariano Vivanco.  These are flat out some of the most creative, eye catching, and unique advertising images I’ve ever seen.  Hands down, for mens clothing this one takes the cake.  Check the method below and be blown away.