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Posts Tagged ‘ Advertising ’

How To See Emotional Triggers In Marketing.


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Adam Pretty – Sport Photography


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Adam Pretty is a sport photographer since 1998 and lives nowadays in Tokyo. His photographies have already been published in several magazines such as Life Magazine, Time Magazine,Harpers Bazaar and Marie Claire. Besides, Adam Pretty already covered five olympic games. Since 2007, Adam Pretty shifts from sport photography to advertising. His work is very accurate and Adam always the good timing to catch the right moment.

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Honest Slogans


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Have you ever wished popular brands would use taglines that were a little more revealing? Honest Slogans is a Tumblr that remixes famous logos with tag lines that reflect what people really think of the brand. A project by graphic designer Clif Dickens, Honest Slogans will make you chuckle every time because, well, we all know these revised taglines tell the truth.

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Million Killer Ideas


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Million Killer Ideas is a creative digital agency mostly focused on advertising, mobile applications, new media and online campaigns. MKI mission is to increase engagement on social network by helping brands harness the unique value of each social network.

Gatorade Benefit Project


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Gatorade has partnered with artists from around the world to create a dynamic print campaign featuring star athletes representing different sports such as NFL, Baseball, Tennis and Athleticism. The campaign features illustrations of the athletes that demonstrate the benefits of Gatorade products and drives at the idea that athletic performance is driven from the inside. Commissioned by TBWA\Chiat\Day he was direct to illustrate a combo of 3 ads for the campaign including the artworks for Cam Newton, Derek Jeter and Usain Bolt, the visual direction was well accepted by PepsiCo and they invited me also for a fourth ad for JJ Watt and participate on a feature for MTV interviewing the star.

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Hope Super Push Up: Right and Left Together


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The main goal of the advertising campaign is to be catchy. If people remember the print ads they will remeber the company for sure. One of the best way to be catchy is to bring lots of fun. And today’s print ad by Hope, a push-up brand, brings fun. Their slogan for this advertising campaign is “Right and Left together”. And the creators of this campaign advertising agency Giovanni+Draftfcb from Brazil in funny way shows world leaders like Bush, Castro, Chavez etc.

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IBM’s Smarter Cities Billboard Campaign


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Billboards are meant to distract and annoy, to draw attention and to not fit in. In its recent on-street ad campaign, IBM promotes its People for Smart Cities Program with billboards that are even more invasive.

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