“Belle Starr” and “Coyote” were the names chosen for this oxidized metal Western edition of La Sardina. These 35mm cameras are equipped with a wide-angle lens, multiple exposure capabilities and a rewind dial. The vintage design of the camera reminds us to the fish tin cans. La Sardina metallic edition is packed in on a wooden box simulating the Fish Market wooden crates. It stores the contents in two different layers. The first layer includes the camera with flash (plus colors filters); the second layer stores the book, poster & manual and add-on product, depending on the edition. For this edition, we included a set of postcards inspired on the Western theme and a linen photo accordion booklet. All the items were packed in on a laser burn wooden box, same as La Sardina Caviar Edition.” Montserrat Llaurado worked on the creative direction, concept development and product design management of the edition; including packaging, product add-ons, book design and worldwide marketing collateral material for the launch campaigns throughout the online, retail and wholesale channels.
