ABSOLUT Launches 4 Million Unique Bottles

In the coming weeks, Absolut Vodka will begin distributing nearly 4 million bottles across the globe. And every one of them will be different. Using a mix of 38 different colors and 51 pattern types, applied through splash guns and color-generating machines, all bottles come out different from each other. The project, called “Absolut Unique,” required a complete re-engineering of the company’s production plant in Sweden, executives said. All the bottles in the Absolut Unique series will be individually numbered.

Discover more from The Stark Contrast Blog

Subscribe now to keep reading and get access to the full archive.

Continue reading