The latest Enjoy Heineken Responsibly initiative “Sunrise belongs to moderate drinkers”. Stay within your limits to experience everything the night has to offer, right up to its awesome ending #mysunrise
HEINEKEN recently launched the latest phase in its global approach to encourage the responsible consumption of its brands. The communication platform titled, ‘Sunrise belongs to moderate drinkers’, continues to use Heineken®, the world’s most international premium beer brand, to deliver and reinforce this important message.
This platform is an integral part of the award winning ‘Open Your World’ global campaign, which celebrates and encourages aspirational behaviours among adult consumers. HEINEKEN has chosen to launch the campaign in the festive season to maximise the relevance, attention and impact of the message. The campaign will first be seen by millions of adult consumers across the globe via Heineken®’s YouTube channel, Facebook fan page and Heineken.com.
