Ralph Lauren 4D.

I know this isn’t the first time I’ve reported on 3D rendered projections, but when the “Ralph Lauren 4D” events took place in London and New York, celebrating 10 years of being on the web, it was not to be ignored.  Larger-than-life models, Polo players four stories tall, and iconic accessories such as the Ricky Bag, ties and belts all appeared to wrap the length of the building.  The installation also gave the illusion that images were extending beyond the building and floating out into space toward the audience, complete with music.  The spectacular infusion of the Big Pony Fragrance Collection (along with a light scenting of the Big Pony Fragrances for an ultimate sensory experience) was remarkable and clearly the highlight of the installation.  Watch as the New York women’s flagship at 888 Madison Avenue disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.



 

  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: