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Posts Tagged ‘ 4D ’

What Is 4D Sound?


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ViviTouch 4D Sound was developed with EAP (Electroactive Polymers). Pioneered by Bayer, EAP is an incredibly thin and flexible film that can be used as a flexible capacitor. The proprietary dielectric polymer expands when exposed to an electrical current and contracts when electricity is discharged. Stretchable electrodes are printed on either sides of the EAP film. Furthermore, by printing a specific frame pattern, a developed planer actuator acts as a new type of electrical motor converting electrical energy directly into mechanical motion.

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The printed film is designed into an overthe‐ear headphone, these polymer motors move the skin around the user’s ears and generates a very realistic subwoofer experience similar to what one would normally feel only in a concert hall or movie theatre. The electro-active polymer has 10x faster response time and covers a broad frequency range. 4D Sound can generate thousands of unique sensations and enables a full spectrum of sensory sound.

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Ralph Lauren 4D.


I know this isn’t the first time I’ve reported on 3D rendered projections, but when the “Ralph Lauren 4D” events took place in London and New York, celebrating 10 years of being on the web, it was not to be ignored.  Larger-than-life models, Polo players four stories tall, and iconic accessories such as the Ricky Bag, ties and belts all appeared to wrap the length of the building.  The installation also gave the illusion that images were extending beyond the building and floating out into space toward the audience, complete with music.  The spectacular infusion of the Big Pony Fragrance Collection (along with a light scenting of the Big Pony Fragrances for an ultimate sensory experience) was remarkable and clearly the highlight of the installation.  Watch as the New York women’s flagship at 888 Madison Avenue disappears before your eyes and is then transformed into a series of objects and images rendered in 3-dimensional space.



 

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