I happen to be a severe tattoo fanatic, so when I read up on the work of the ‘Frith Street Tattoo’ shop in London, I got very interested. Long gone are the sex shops and beatniks of London’s Soho neighborhood. Over the years, the notorious district has undergone a serious image overhaul, and between the office buildings and trendy restaurants sits Frith Street Tattoo and Piercing, the tattoo shop of owner Dante Di Massa’s dreams.
