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‘Beat The Robots’.

The “Beat The Robots” advertising campaign is one that stuns the eye, and captivates the imagination.  As you can see by the photos above, these life-like creations of bionic humanoid creatures is nothing short of incredible. The overall finished designs should be the envy of film makers across the world.

The layouts, intricacies, and especially the textures that are used in the designs, are quite spectacular.  The digital animation required to create these visuals are almost beyond comprehension given the final results, but here are the credits for the amazing pictures.

Agency: Ogilvy HK
CD: Michele Salati
AD/3D: Antoni Tudisco
Animation: Antoni Tudisco, Marco Mori
Typo: PLEID, Vicente Garcia Morillo

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