The Miller Boom Box.

Take a look at the creative packaging of Miller beer. To attract attention to and to make Miller the preferred brand among other six packs in the summer when beer consumption spikes. Miller is closely linked with music in Turkey. It has been organizing Miller Music Factory, a contest to discover fresh talents at the Miller Freshtival, a music festival. This is why we have chosen music as a theme for our six pack. We have designed two sided boxes, one side looks like a speaker and the other is the cassette player. This way when three boxes are brought together side by side, they form a boom box. Design was created by advertising agency Manajans/JWT, Istanbul, Turkey.

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