It’s a peculiar thing to know the thought process behind something you may not pay too much attention to (like WHY the colors for McDonalds are red and yellow). But as a graphic designer, its your job to have a reason for every single detail in the work you put out. Seeing the Brisk ‘Bodega’ video of Yelawolf and Tristan Eaton discussing the dope effects on Yela’s tour bus reminded me of that. It’s one thing just to design the pictures on the side of a bus, but its something entirely different to create a fully functioning concept that becomes logical, memorable, and much more entertaining that you’d expect. Check the method below.