Anytime we see ad’s from the 30’s or 40’s, things just strike us as odd. (I know for me in particular, the ads the say cigarets improve your health), but things in general just kind of didn’t make sense. That was never more apparent when I saw a collection of Do It Yourself Ads from that time period. People were advertising things that didn’t make sense, would take years of expertise to accomplish, or were just downright impossible. But in the 30’s and 40’s, I guess it was perfectly fine to sell nothing but a dream.
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Phonograph: June 1919
Can’t afford a phonograph? Try building one yourself. The Modern Phonograph Supply Company offered blueprints, diagrams, and metal parts to customers who were confident enough to construct 1919’s hottest gadgets by themselves. The Makafone cost just one-fourth the price of a regular machine of equal quality, came with a bundle of free records, and could be sold for a profit of $50 – $75.
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Erector Set: December 1935
During the holiday season, we advertised A.C. Gilbert’s No. 7 1/2 Motorized Erector set as a last-minute Christmas present. What boy wouldn’t uphold “25 pounds of scientific thrills” as the world’s greatest toy? As the illustration shows, this kit could actually produce hundreds of different steam shovels, ferries wheels, airships, automobiles, and more. The kit also came with a toy motor for additional realism.
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Telescope Lens Kit: April 1941
Do-it-yourself telescope kits might be common nowadays, but you’d be hard-pressed to find parts that cost just $1.95. Brownscope’s 100x telescope lens kit, which was suited for refracting telescopes, came with two astronomical eyepieces and one polished objective lens. As if you weren’t saving enough money by buying an inexpensive lens, the advertisement also recommended making a profit by charging people to look through your newly-upgraded telescope.
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Trailer Shell: June 1949
A 12-foot trailer for $299? Sounds like a sweet deal to us. DIY trailer kits from U-BUILD-IT came with everything you could possibly need for a basic shell: windows, doors, exterior panels, tires, roof ends, and a chassis, to name a few. The kit required no experience and no expensive tools.
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Magic Art Reproducer: January 1958
Now, this advertisement is a little vague about how the product actually works, but what can you expect from a $2 mystery gadget described as a “magic art reproducer”? According to the description, this tool would turn real-life objects into faint line drawings. With a little bit of tracing, talentless artists would be able to sketch everything from the human body, to bowls of fruit, to blueprints at a professional level.
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Electronic Organ: March 1960
While fine organs take years of training to construct, this DIY kit allowed just about anyone to build their own electronic organ for just $18.94. You could also order a 10-inch LP demonstration record for further instruction.
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Fireplace: September 1967
While a DIY fireplace seems like a challenging, even hazardous, home project, The Majestic Company claimed that you could build their wood-burning fireplaces without any expensive tools or masonry. It could fit in any room (except the bathroom, of course) and came in a variety of styles. You could choose from a corner fireplace, a front model, and pick either real brick tops or synthetic brick tops.
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Gyrocopter: November 1968
Speaking of hazards, how about the Bensen Aircraft Corporation’s build-it-yourself gyrocopter? Anyone who bought this would be the envy of his neighborhood. The gyrocopter came with interchangeable wheels and floats, required less landing space than a plane, and would glide gracefully to the ground if the engine broke… Or so it says on the box.
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Kit-a-Month Program: November 1969
While most of our DIY kits catered to home construction and car modification, we certainly indulged readers with a penchant for science projects. For just a $1.00 enrollment fee, and $4.95 per kit, you could make your own analog computer, light transmitter-receiver, weather station, atomic energy lab, and more. Members could either receive the kit on a monthly basis, or they could order all the projects at once for $49.50.
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Jet Powered Space Ranger: December 1977
Maybe we should just end the gallery here because clearly, nothing can beat this mail order item. The Space Ranger could reach a height of 5,000 feet, could take off and land vertically, and ran on “easily obtainable fuel.” Despite its fantastical appearance, the Space Ranger could be easily assembled in just a few days (supposedly). The entire thing cost 250 pounds and was available for a mere $5,795.
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DIY Sports Cars: October 1982
Embarrassed by your unsightly Corvair? Try outfitting it with a glamorous bolt-on body. With a little bit of tinkering, you could become the proud owner of a T-Bird, Porsche, or Ferrari, without going into debt over your purchase. Unlike the original sports cars, though, the bodies of kit cars are made of fiberglass coated in polyester resin instead of sheet metal.
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Cartridge of Tear Gas: February 1949
This isn’t exactly a DIY project, but we couldn’t resist including it in our roundup of mail order items. Before fog horns became the vigilant civilian’s weapon of choice, people carried cartridges of tear gas in their purses as a defense against attackers. Pens could shoot tear gas at a distance of 15 feet. Unlike most of the other kits advertised in the back section of our magazine, this one could be ordered for free. Safety first.
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Radio Hat: October 1949
Long before pocket-sized music devices were invented, Victor T. Hoeflich’s Radio Hat was the frontrunner in portable entertainment. The circuit was sewn into the hat’s lining, while the radio was powered by a small external battery pack. Despite its kooky appearance, this hat was a triple threat: for just $7.95, you could make a fashion statement, shield your eyes from the sun, and listen to your favorite programs.
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