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ALT/1977… They are not time travelers.

What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here’s what I’d do after that: grab all the modern technology I could find, take it to the late 70’s, superficially redesign it all to blend in, start a consumer electronics company to unleash upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.  Graphic designer Alex Varnese explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. He then created a series of fictitious but stylistically accurate print ads to market them, as well as a handful of abstract posters just for s*ts and giggles.  All the works in the series are beyond awesome.  Check the method.

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  1. August 8th, 2010
  2. March 31st, 2011

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