Aston Martin introduces its Q personalization program at the 2014 Geneva Motor Show to provide tailor-fit cars for the most discerning customers. Q by Aston Martin is giving buyers the opportunity to customize their car inside and out with different paints, trims, leather and veneers. The nomenclature of the program has been inspired by its longtime silver screen partner James Bond whose ‘Q’ is a quartermaster which customizes his vehicles with different features and gadgets.
