MINI has unveiled an interactive art installation, fusing digital design, music and social media in the development of the MINI art beat. Part of their 2013 ‘not normal’ campaign, the vehicle is a participatory design experience, giving anyone a chance to stream a personal video of themselves live, projected directly onto a moving MINI cooper as it zooms around London’s city streets. Adorned on the facade of this custom MINI countryman are 48,000 hi-resolution LEDs that dot the entire surface from roof to bumper — the combination of individual LED strips integrated with mapping technology create a seamless screen.