Harvard university press identity – an ivy-encircled, shield- shaped insignia had resided beautifully on the spines of countless books, but was too complicated to work effectively in the digital realm, both in terms of rending and unifying the imprint across ever- proliferating platforms. So the century-old publishing house came to Chermayeff & Geismar, which had designed logos for major publishers such as harper collins, princeton university press, the smithsonian institution and the library of congress to create a new identity designed for the digital age.
