There is something mouth-wateringly yummy and creamily liquid going on in the interior of Cioccolato, a bakery boutique in Monterrey, Mexico. The designers aimed for a Willy Wonka factory feel of slight madness, and we think they’ve succeeded. The new shop focuses on custom desserts and special events, and it is a specialized spin-off concept of the existing, fairly traditional Cioccolato pastry and cake brand. The designers of the new concept are Savvy Studio Savvy-Studio.net of San Pedro Garza García, Nuevo León, México. One of the main concerns of the design team was to ensure clear differentiation of the new concept, without confusing the brands current customers.
The gooey concept evokes cravings of sweet sugary treats and thick whipped cream, strong chocolate and colorful candies, feather-light macaroons and juicy cupcakes – anything sweet and happy and festive. Our favorite is the white table with one leg formed by dripping something, perhaps jam or some other irresistible filling. Chocolate drips off shelves and the seats seem to be made of licorice and ice cream. Savvy Studio was in charge of the entire rebranding concept, from visual identity to interior design and packaging. Savvy is a multi-disciplinary studio involved in industrial design, architecture, graphic design, marketing and communications.
