“Gangnam Style” is a Korean language colloquialism that refers to a luxurious lifestyle associated with the Gangnam district, an affluent and trendy area of Seoul. The music video features Psy dancing at various locations in Gangnam. The “skewering of the Gangnam image” by the “non-Gangnam PSY” is recognizable to Korean viewers, but those less familiar with the cultural context have found the video “fresh” amidst the teen pop idol groups increasingly popular with overseas viewers. The video is a massive hit on YouTube garnishing around 60 million views. Check the method.