CLICK THE PHOTOS TO SEE THE ANIMATION.
There was a time, not too long ago, when the term “cinemagraph” was being thrown around and internet culture gravitated toward this amalgamation of still shots and modest yet aesthetically effective movement. New York-based photographer Jamie Beck and her counterpart Kevin Burg first coined the term last year, gaining a lot of recognition for their cinematic images with subtle movement.
The motion in each image exhibits just the right amount of movement. Whether it’s hair or clothing hit by a slight breeze, dangling jewelry swaying back and forth, or the endless burning flame in an otherwise frozen world, the calculated action serves a purpose in adding to the mood or aesthetic. Each gif takes a moment in time and eternalizes it in a series of repetitive loops of motion. There are also those few images that I like to call “wait for it” shots because it seems like an average still shot for a longer period of time than you’d expect and then something quickly and briefly changes.
