Versace For H&M Cruise Collection.

The first images from the Versace for H&M Cruise collection have been revealed, with highlights including pastel-colored dresses, separates and accessories.  While the first collection was dominated by gold and bright vintage Versace prints, the Cruise collection has more of a fruity feel, and also features beachwear and lingerie.  The Cruise collection comprises 24 womenswear items and 14 for men, with creations for the latter including fresh denim and minimalistic T-shirts.  The collection will only be available in countries where H&M has an e-commerce site such as the UK, Germany, the Netherlands, Denmark, Sweden and Norway.  The second Versace line is particularly rare as H&M’s past collaborations with labels such as Stella McCartney and Lanvin have only been for one season.  The Sonia Rykiel collaboration was a two-season partnership, although the 2009 lingerie line and 2010 knitwear collection were announced at the same time.  Chanel creative director Karl Lagerfeld, whose H&M capsule collection went on sale back in 2004, has previously criticized the limited edition nature of the designer partnerships, saying it leaves many customers disappointed.  More images from the Versace for H&M Cruise collection can be seen at Vogue UK.

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