We are wondering why it is that car manufacturers are tripping over each other inventing boring and redundant “super modern” and “high design” cars, when the end result is a sea of lookalikes. One can no longer recognize a “premium” make from a lower-end car, certainly not by distinctive and recognizable design features. They are unimaginative, uninspiring and suffer from a serious case of follow-itis. As opposed to being leaders and, in particular, design leaders. We see design tweaks and add-on features advertised as if they were a revolution when in fact, there’s nothing really significantly new or exciting. No wonder so many are giving up cars altogether. Why not bring it back to the golden age?
