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Posts Tagged ‘ Tennis ’

Adam Pretty – Sport Photography


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Adam Pretty is a sport photographer since 1998 and lives nowadays in Tokyo. His photographies have already been published in several magazines such as Life Magazine, Time Magazine,Harpers Bazaar and Marie Claire. Besides, Adam Pretty already covered five olympic games. Since 2007, Adam Pretty shifts from sport photography to advertising. His work is very accurate and Adam always the good timing to catch the right moment.

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Gatorade Benefit Project


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Gatorade has partnered with artists from around the world to create a dynamic print campaign featuring star athletes representing different sports such as NFL, Baseball, Tennis and Athleticism. The campaign features illustrations of the athletes that demonstrate the benefits of Gatorade products and drives at the idea that athletic performance is driven from the inside. Commissioned by TBWA\Chiat\Day he was direct to illustrate a combo of 3 ads for the campaign including the artworks for Cam Newton, Derek Jeter and Usain Bolt, the visual direction was well accepted by PepsiCo and they invited me also for a fourth ad for JJ Watt and participate on a feature for MTV interviewing the star.

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