Posts Tagged ‘ Industry ’

The DJ’s From Mars Are Back At It Again.


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Classically known as ones who call out the cheesy commercialism aspects of commercial EDM in a clever way, the DJs From Mars have returned to expand upon their previous skewering of popular sounds in the mainstream in their video “Phat Ass Drop pt 2.” Released this Thursday, two years after the first installment of the video which “instructed” young producers how to make a typical Top 10 Beatport track, Part 2 covers several types of “trends” that have recently taken the scene by storm.

The video begins by instructing aspiring producers to head to Beatport.com and look up the most popular new sound, which they point out as deep house. After quickly throwing in some generic deep house samples into the foundation of the track, the DJs cite articles from blogs (Dancing Astronaut makes an appearance) saying that deep house is dead, so they turn the track into future house to keep up with what’s cool. Not too long after skewering future house, they then target unoriginal tropical house samples and call it “boring.”

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However, the DJs From Mars still haven’t forgotten about big room house as the most copied type of EDM. First, a quick homage is done to Melbourne bounce as the subgenre with light big room overtones that led to popular, yet simple tracks like “Selfie.” But upon instructing producers to view tracklists of the worlds “biggest” DJs like Calvin Harris, David Guetta, Tiesto, and “Chuck Norris,” DJs From Mars eventually conclude that the most surefire way to create a hit is by making a big room track.

 

And incase you missed it, check out the original.

Heineken x KillSpencer Backpack


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KillSpencer has been doing great design in the industry for the last couple of years. From weekender bags to computer sleeves, it is all full of good taste. And when the californian brand teams up with Heineken it gives something really cool. This classy backpack with a touch of Heineken’s green is part of the Heineken100 projects.

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Aston Martin 100 Years Centenary Book Project


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Aston Martin over the years have created and crafted some of the Worlds most recognisable and iconic cars and this year the company celebrate 100 years in the industry. As part of this celebration commercial car photographer Tim Wallace has been commissioned by our client Aston to produce a major book looking through the 100 years to celebrate all the models in the Aston range from the very first model that David Brown created to the latest super cars from the Aston stable such as the DBS and new Vanquish. This month Tim and the AmbientLife team have been spending time working through different models and photography as we approach the stage in the project with 550 pages of the completed and at the 80% stage in the project.

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Julia Kennedy


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Julia Kennedy is a UK-based photographer with a great talent. Shooting editorial in the fashion industry she creates great pictures your eye want to stick to. Here’s a selection of what she’s been doing these last years in the fashion & lingerie industry.

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Aston Martin 100 Year Centenary Book – 2 Litre Shoot


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Aston Martin over the years have created and crafted some of the Worlds most recognizable and iconic cars and this year the company celebrate 100 years in the industry. As part of this celebration commercial car photographer Tim Wallace has been commissioned by our client Aston to produce a major book looking through the 100 years to celebrate all the models in the Aston range from the very first model that David Brown created to the latest super cars from the Aston stable such as the DBS and new Vanquish. This week Tim spent time shooting with the iconic 2 Litre Sports created way back in the 40s for the book that is anticipated for release later this year Worldwide.

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Fedrigoni Paper


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Fedrigoni are a well established, Italian paper company who have refined the art and science of making fine quality special papers. The challenge was to create a campaign which will ensure the entire UK design industry hears about the paper selection tool, consisting of 262 various paper samples which enables designers to choose the best shade and most suitable surface for their very next project. The final design was focused on quality Italian products and pride in appearance. Italian fashion houses supply the highest quality goods in the market, working with the finest materials, his aim was to capture this very same message for the Fedrigoni paper range.

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The designer chose to create dinner jackets because not only do they portray a strong image of quality, but just as importantly, classic, traditional design.He developed four templates, one for each element of the outfit, shirt, waistcoat, jacket and bow tie. Once each element is made they simply slot together, allowing you to make your own, and experiment with the different paper qualities and colour combination until you are happy with the outcome. Fedrigoni claim that their papers are ultra functional yet wonderfully expressive, this inspired him to produce a wide range of styles, from simple, subtle colours and patterns to much more elaborate combinations. The book would be sent to Fedrigoni’s existing customers, of which a large majority are top fashion labels, promoting the new color tool.

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‘Megaupload’ Get Shut Down.


Video and music download website Megaupload has a just been shut down by the feds.
The federal indictment accuses Megaupload—of over $500 million in lost media revenue from hosting pirated media.  It was revealed this week that Swizz Beats could be the CEO of Megaupload. He wasn’t named in the indictment and Rich Spears, an agent for Swizz Beatz, said he wasn’t sure whether the musician is a MegaUpload executive and declined to comment further.

The indictment says that at one point, Megaupload was the 13th most popular Web site in the world.  No word on Swizz’ situation but Kim “Dotcom” Schlitz, who founded Megaupload, is currently being incarcerated, awaiting prosecution.  Seven people have been charged with online piracy crimes in an indictment unsealed in northern Virginia.  Megaupload has released the following statement: “The fact is that the vast majority of Mega’s Internet traffic is legitimate, and we are here to stay. If the content industry would like to take advantage of our popularity, we are happy to enter into a dialogue. We have some good ideas. Please get in touch.”

But the indictment calls the company “a worldwide criminal organization whose members engaged in criminal copyright infringement and money laundering on a massive scale.”  Investigators estimate that MegaUpload’s piracy business has earned them more than $175 million, according to the indictment.

Eminem’s ”Recovery Of Detroit”.


“Recovery of Detroit” is a dope, and actually unexpected mini-documentary by Eminem and his people about his newest concert series in Detroit staring Eminem, D12, Drake, Jay-Z, and Dr. Dre.  The core of the 6 minute film is set around Em obviously, but also takes a look at the economic status of his home city and how people are looking on the brighter side of things when it comes to the city’s “economic resurrection”.  I’m a huge Em fan, so obviously I was enthralled, but all in all the mini movie gives an interesting insight into Eminem’s physical recovery, and the “Revocery of Detroit.”  Check the method.