Posts Tagged ‘ Guinness ’

True Male Friendship from Guinness


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Irish brand Guinness has shown that male friendship – it’s not just to drink beer together. True friendship is tested by time, tests and actions. As a part of multi-year campaign “Made of more” Guinness created 60 seconds video where using only 20 words they were able to show the true nature of human relationships. This video has it all: competition, failure, fall, and pain, as well as dedication, loyalty, strength of the human spirit and the friendship of these men. And as a finishing touch – composition Cinematic Orchestra “To Build a Home” sounding on a background.

 

 

The £1 Billion Swimming Pool.


At the San Alfonso del Mar resort in Chile, a quick dip could well turn into a marathon.  Swimming a length in this, the world’s largest outdoor pool, would mean stroke after stroke for more than three fifths of a mile – that’s 20 Olympic-size swimming pools.  The enormous man-made lagoon is set halfway up the country’s Pacific coast, in the city of Algarrobo, and is filled with 66 million gallons of crystal clear seawater.  It also hold the Guinness record for the world’s deepest – so if you don’t feel like diving 115ft to the bottom, it might be best to bring some spare goggles.  The pool opened in December 2006 after nearly five years of construction work and is said to have set developers back as much as £1billion.  And on top of that eye-watering initial cost, it takes a further £2million a year to keep it in working order.  It uses a computer-controlled suction and filtration system to suck water in from the ocean at one end and pump it out at the other, while the sun warms it to 26C – nine degrees higher than the sea.  The pool’s incredible dimensions leave the next biggest floundering in its wake, with the Orthlieb in Morocco measuring a mere 1,575ft long.

The Quietest Room In The World.


With what seems like a constant need to chatter away on cellphones or listen to music with earbuds, a little quiet time may be in order. We’ve got the perfect place: the Guinness Book of World Records’s quietest room.

It’s so quiet the longest anyone has been able to stand it before beginning to go a bit batty was 45 minutes — to be fair, part of that challenge was to remain in the dark too. According to the Daily Mail, the “anechoic chamber” at Orfield Laboratories in South Minneapolis is 99.9 percent sound absorbing.

The Daily Mail reports the room is made with 3.3-foot-thick fiberglass acoustic wedges with walls made of insulated steel and a foot of concrete. Founder and president of the lab, Steven Orfield, shared some of his thoughts about why individuals find it hard to last in the room for lengthy periods of time:

“When it’s quiet, ears will adapt. The quieter the room, the more things you hear. You’ll hear your heart beating, sometimes you can hear your lungs, hear your stomach gurgling loudly.

“In the anechoic chamber, you become the sound.”

And this is a very disorientating experience. Mr Orfield explained that it’s so disconcerting that sitting down is a must.

He said: “How you orient yourself is through sounds you hear when you walk. In the anechnoic chamber, you don’t have any cues. You take away the perceptual cues that allow you to balance and maneuver. If you’re in there for half an hour, you have to be in a chair.”

Because the chamber is so soundless, NASA has conducted tests on its astronauts in there to simulate what it would sound like in space. Orfield said manufacturers, like Harley Davidson and Whirlpool, have also used the chamber to test how loud their products are or to evaluate sound quality.