Posts Tagged ‘ cultural institution ’

AUDI Design Wall Installation


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Having just premiered its sport quattro concept coupe at the 2013 frankfurt motor show, AUDI has unveiled a sculptural installation at the Die Neue Sammlung at the Pinakothek Der Moderne, which presents a full-size model of the 700 horsepower two-seater hardtop at the heart of it. The debut of the expansive wall-mounted work–commissioned by the cultural institution following the success of AUDI’s ‘design icons’exhibition presented there earlier this year–that will remain a part of the permanent collection of the die neue sammlung for at least five years. 1800 miniature models of the automotive company’s 1980’s UR-quattro cover the wall of the museum space, acting as a backdrop to the featured sports car. The small-scale maquettes have each been milled from a seven-kilogram block of aluminium–a material which AUDI is no stranger to, having gained expertise in working with it through their automotive engineering for many years. A metal which is often referenced to being the epitome of lightness and stability, each of the resulting UR-quattro replicas weigh 860 grams–manufactured in a small production run–and stand as a testament to AUDI’s toolmaking expertise. A mirror suspended from the ceiling, offers an endless perspective of the rows upon rows of miniatures which soar vertically upwards–an infinite space where the viewer is immersed in the world of AUDI.

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