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Posts Tagged ‘ Athleticism ’

Gatorade Benefit Project


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Gatorade has partnered with artists from around the world to create a dynamic print campaign featuring star athletes representing different sports such as NFL, Baseball, Tennis and Athleticism. The campaign features illustrations of the athletes that demonstrate the benefits of Gatorade products and drives at the idea that athletic performance is driven from the inside. Commissioned by TBWA\Chiat\Day he was direct to illustrate a combo of 3 ads for the campaign including the artworks for Cam Newton, Derek Jeter and Usain Bolt, the visual direction was well accepted by PepsiCo and they invited me also for a fourth ad for JJ Watt and participate on a feature for MTV interviewing the star.

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