Every new artist wants to have their new track make some waves all over the web the day it’s released, but its not too often that an unsigned artist gets people talking without even trying. A premature detonation of The Bobby Effect’s “Unicorn Chain” freestyle proved quite beneficial for the female emcee. TheBobbyEffect.com and the video for “Unicorn Chain” were stumbled upon by someone on the web and blew up in 24 hours. Check out The BobbyEffect.com by clicking on the picture above, where you can see her on Twitter, Tumbrl, and everywhere else.