Posts Tagged ‘ Smirnoff ’

The Smirnoff Mindtunes Project – Making Music Through Brainwave Technology


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Smirnoff has joined forces with British electronic music producer DJ Fresh and PhD Julien Castet, a leading brainwave technology expert, to enable a group of physically disabled music fans – Andy, Mark and Jo – to create a music track controlling musical software with nothing but their mind. The project, named Smirnoff Mindtunes, is the first of its kind and focusses on how technology can be used to transform brain activity and emotions into music, “enabling physical barriers to musical creativity to be broken down.” Supported by Queen Elizabeth’s Foundation for Disabled People (QEF), The Smirnoff Mindtunes project aims to raise money for the charity through proceeds of the sale of the track.

Smirnoff Caipiroska Bottle.


To launch the new formula of the flavors of Smirnoff Caipiroska, the Brazilian drink that is popular worldwide, design agency JWT created bottles with the texture of the fruit for the flavors lemon, passion fruit and berries and a diagonal perforation, so that consumers could feel the unique experience of peeling a drink made of fruit. And they even sent the bottles in wooden crates to a select mailing list, just like the fruits are transported in large produce markets in Brazil.

Amber Rose x Smirnoff.


Many people both inside and outside of the Hip Hop community have their opinions about video girls/video models.  But one thing is for sure, when someone who’s initially hired for being a pretty face, turns their opportunity into a career, its something to be commended.  Amber Rose was most noted for dating Kanye West (and subsequently Wiz Khalifa) recently teamed up with Smirnoff Vodka to produce a series of TV spots.  The first ad got people talking, and the second was released on Christmas, but hasn’t yet showed up on the web.  Check the first ad out below.