Posts Tagged ‘ Roc Nation ’

It’s Going To Be A Shady Superbowl…


It seems as if Slim Shady is headed to the Super Bowl, set to headline the big game’s halftime show in February as part of an all-star hip-hop cast. The Detroit rapper will join Dr. Dre, Snoop Dogg, Kendrick Lamar and Mary J. Blige for the festivities on Feb. 13 at the new SoFi Stadium in Inglewood, Calif.  “Dre day in February?” Eminem posted Thursday afternoon on Instagram. “I’m there!”  The Super Bowl LVI halftime show is the third to be produced by Roc Nation, following performances by Shakira in 2020 and the Weeknd earlier this year. The 2022 extravaganza teams four Dre-affiliated artists with the iconic L.A. producer for the most hip-hop-steeped halftime show in the Super Bowl’s 56-year history.

DJ Mustard Live In The Studio.


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DJ Mustard sits down in the studio to talk about how he created “Show Me” for Kid Ink featuring Chris Brown, breaking down each element that went into the beat while at the legendary Encore Recording Studios where he records at. DJ Mustard reveals his forthcoming single will feature Ty Dolla $ign and 2 Chainz, plus discusses connecting with Kendrick Lamar for the rapper’s new album.

Jay-Z Launches Sports Agency, Signs Robinson Cano


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In Jay-Z’s hit Run This Town, the rapper turned mogul proclaims, “This is Roc Nation, pledge your allegiance.” Now plenty of pro athletes will be doing just that. The entertainment company Roc Nation announced today that they will launch Roc Nation Sports, a full-service sports management company led by Jay-Z (aka Shawn Carter) and partnering with Creative Artists Agency. The group also announced the signing of Roc Nation Sports’ first client, New York Yankees All-Star second baseman Robinson Cano.

“Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years,” Jay-Z said in a statement.

The formation of the agency creates an array of branding opportunities for Roc Nation athletes, who could take advantage of the global cachet in the entertainment world that association with Jay-Z would bring. While the former agent/client partnership between a major rapper and athlete (Master P and Ricky Williams) didn’t work out, adding CAA to the fold gives Roc Nation an instant credibility that No Limit Sports never had. Roc Nation’s next move could be a jump into the NFL with New York Giants wide receiver Victor Cruz.