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Posts Tagged ‘ Jaguar ’

David Beckham | Jaguar Ambassador For China


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Jaguar has announced soccer icon David Beckham will be joining the British manufacturer as a brand ambassador for China. Beckham will become the face of a high-profile marketing campaign, including print ads shot by renowned fashion photographer Peter Lindbergh. China is fast becoming Jaguar’s most important and competitive market and the choice of Beckham, arguably the most recognizable British star across the Asian continent. It’s not the Beckham family’s first brush with Jaguar Land Rover. In 2012, Victoria Beckham designed and launched in China a special limited edition Range Rover Evoque at the Beijing Motor Show.

Range Rover 40th Anniversary Party Hosted By Vogue - Arrivals

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All The Best British Villians.


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The Super Bowl TV spots are often the talk of the town to anyone who isn’t actually interested in the game itself. Besides the epic movie trailers, many a company uses it’s best marketing and pulls out all the stops to advertise their products.  This year Jaguar has collected some of the greatest villains in recent memory to see what they all have in common.  Check the pre-released Super Bowl Jaguar ad below.

The 1954 Jaguar XK120 Roadster


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A stunning vintage Jaguar will go under the gavel at the RM Auction in Monterey this August. This 1954 Jaguar XK120 Roadster has been restored to prime condition, showing off smooth curves and shiny features as if it were just a lass. Several thousand of these were produced in the early 50s, both as a casual cruiser and a competitive racer, but few stand in a condition like this.

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Jaguar’s F-Type Film “Desire”


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Jaguar goes cinematic with its promotion of the new 2014 F-Type roadster. Shot by Ridley Scott Associates, “Desire” stars Damian Lewis of Homeland fame and Shannyn Sossamon and features music by Lana Del Rey. Depicted as a thriller, the film certainly makes the car stand out and look cool without taking itself too seriously.

The All New Jaguar F-Type.


Jaguar has released new details of its latest model at the New York Motor Show, as it continues a turnaround set to see it become a global luxury car brand.  The new F-Type is the spiritual successor of the Jaguar E-Type, one of the world’s most legendary roadsters and now a much sought-after collectible around the world.

Revealed at the New York event, the F-type will launch as a convertible with a range of engines and will offer just two seats, putting it in the same range as other performance models such as the Porsche 911 and Mercedes-Benz SL.

Performance wise, it’s believed that the aluminium model will offer a top speed of over 180 mph (289 km/h) and a 0-60 mph (97km/h) range of under five seconds.

In a video designed to underline the driver-focused nature of the new car, Formula One star Martin Brundle commented “the first thing I noticed is that it turns in beauitfully, it’s got so much grip my ribs are in the side of the seat.”

The F-Type production model will be revealed later this year and is expected to go on sale in 2013, Jaguar said.  The paint job in the photos isn’t necessarily my swag, but I’m sure in a solid color the car looks even more beastly.

The Jaguar C-X75.


To celebrate the birth of the new Jaguar C-X75 Alfred Dunhill have filmed a short movie that links its inception to the legendary 1960’s icon – the Jaguar XJ13.  Produced to celebrate 75 years of Jaguar, the C-X75, is an example of state of the art thinking and engineering.  It is propelled by a combination of four electric generators, two jet turbines and a diesel engine making it very fast and extremely efficient.

It is a thoroughly modern car but it takes its inspiration from a little known legend from the 1960’s – the Jaguar XJ13.  The XJ13 was produced to win Le Mans, a race that it would never take part in due to a change in the rules and it is this car, not the e-Type, which is held above all others by Jaguar. There was only one XJ13 ever made.

The C-X75 perfectly combines the future and the past. Its high speeds and low emissions put it in the vanguard of modern motoring while its aesthetic cues come from the golden age of British automotive design.

 

The Jaguar C-X16 Hybrid Concept.


Jaguar has released new details of a hybrid sports model it is working on as a potential successor to the legendary E-Type.  The new C-X16 two-seater uses a new 3.0-liter V6 engine along with a 70kW hybrid motor and is described as an ‘exploration’ of future performance hybrid options.  Using a combination of gasoline and batteries, the C-X16 offers a top speed of 300 km/h (186 mph) and a 0-100 km/h time of 4.4 seconds, with an electric-only top-speed of 50 mph (80 km/h).  The electric motor can also be activated using a steering wheel button for a power boost, inspired by the recently-introduced Formula One KERS system, charged through a brake regeneration system.

The C-X16 picks up on a couple of new Jaguar styling signals such as the front trapezoidal grille, although Jaguar says that it is intended to showcase the evolution of its design direction, with sharp creases on the hood and a sweeping roofline.  Inside, it is finished in ‘vermillion red’ and uses a climate control system which Jaguar says is inspired by the Typhoon fighter jet, with dash-mounted vents that appear from the dash to provide a blast of air as necessary, retracting afterwards.  The model will go on show for the first time at the Frankfurt Motor Show (september 15-25), where it will compete for attention with the upgraded Porsche 911 Carrera, the Maserati GranCabrio Fendi and the Ferrari 458 Spider.

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